RS
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Ronald Sera

31 Years of Experience
St. Petersburg, FL
BrokerSells Insurance

Ronald Sera is a registered investment advisor at Raymond James & Associates, INC., based in St. Petersburg, FL, with 31 years of industry experience. Their practice areas include Education Planning, Estate Planning, Financial Planning & Coaching, Insurance Planning, and 2 more. Their firm serves 531,617 clients with $500B in assets under management.

Compensation
Commission-BasedFee-Only (% of Portfolio)Fixed/Hourly
Firm Size
5669 advisors
IM Fee
Planning only
Assets Under Management
$501.0B

Fee Structure

Investment management only (planning not offered)
Hourly Rate:Up to $400/hr
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Location

880 Carillon Parkway, St. Petersburg, FL, 33716

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Ronald works as an insurance agent selling fixed insurance products, including annuities, with various companies since 2017. The time commitment varies.

Employment History
Current Registrations
Raymond James & Associates, INC.
August 2025 - Present · 8 mos
Raymond James & Associates, INC.
August 2025 - Present · 8 mos
Raymond James Financial Services, INC.
August 2025 - Present · 8 mos
Raymond James & Associates, INC.Broker
August 2025 - Present · 8 mos
Raymond James Financial Services, INC.Broker
August 2025 - Present · 8 mos
Previous Registrations
Cetera Investment Advisers LLC
June 2023 - September 2025 · 2 yrs 3 mos
Cetera Advisors LLCBroker
April 2022 - April 2025 · 3 yrs
Cetera Wealth Services, LLCBroker
April 2020 - September 2025 · 5 yrs 5 mos
Cetera Advisor Networks LLC
April 2020 - June 2023 · 3 yrs 2 mos
Cetera Advisor Networks LLC
May 2017 - April 2020 · 2 yrs 11 mos
Cetera Advisor Networks LLCBroker
May 2017 - April 2020 · 2 yrs 11 mos
Financial West Group
March 2008 - May 2017 · 9 yrs 2 mos
Financial West GroupBroker
March 2008 - May 2017 · 9 yrs 2 mos
Aig Financial Advisors, INC.Broker
October 2005 - March 2008 · 2 yrs 5 mos
Independent Capital Management
June 2002 - January 1998 · 0 mos
Independent Capital Management
April 2001 - March 2008 · 6 yrs 11 mos
Sunamerica Securities, INC.Broker
August 1994 - October 2005 · 11 yrs 2 mos
State Registrations1 state
CA
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Ronald Sera - Financial Advisor | TrueAdvisor