Learn About Financial Advisors

Everything you need to know about finding and evaluating financial advisors—explained in plain English, backed by official SEC data.

SEC Sourced Data
Calculators & Tools

FIRE Calculator: Test Your Retirement Plan Against 150 Years of Market History

Backtest your early retirement plan against every historical market period since 1871. See your success rate, explore portfolio paths, and find your safe withdrawal rate.

12 min read
Research

How Much Does a Financial Advisor Actually Cost? An Analysis of 10,000+ Fee Disclosures

We analyzed fee data from over 14,000 advisory firms. The typical advisor charges about 1% to 1.5% of your portfolio per year.

8 min read
Calculators & Tools

Advisory Fee Impact Calculator: How Much Are Fees Really Costing You?

The difference between a 1.5% and 0.75% fee sounds small. Over 25 years on a $500K portfolio, it's over $540,000. Use our calculator to see the real cost.

10 min read
Research

The Most and Least Expensive Cities for Financial Advice

Charlotte, Tampa, and Minneapolis are the priciest cities for financial advice. New York and Denver are the cheapest. We ranked all 20 major metros.

7 min read
About Our Data

What is Form ADV? The Foundation of Advisor Transparency

Learn how the SEC requires financial advisors to disclose their background, fees, and business practices—and why this matters for you.

5 min read
Understanding Fees

Fee-Only vs Commission: Understanding How Advisors Get Paid

The way your advisor is compensated affects the advice you receive. Here's what you need to know about different fee models.

6 min read
About Our Data

How to Read an Advisor's Disclosure Record

Disclosures can seem alarming, but not all are created equal. Learn what different types mean and how to evaluate them.

7 min read
Choosing an Advisor

Your First Meeting: 10 Questions to Ask a Financial Advisor

Meeting with a potential advisor? These questions will help you evaluate fit and understand what you're signing up for.

5 min read
Choosing an Advisor

Understanding Areas of Practice: Finding an Advisor Who Specializes in Your Needs

Financial advisors often specialize in certain areas. Learn what different specializations mean and how to find the right fit.

6 min read
Choosing an Advisor

CFP, CFA, ChFC: What Do Advisor Designations Mean?

Those letters after an advisor's name indicate specialized training. Here's what the major designations mean and which matter most.

7 min read
Choosing an Advisor

Solo Practitioner or Large Firm? Understanding Firm Size

From boutique practices to enterprise firms, size affects your experience. Learn the trade-offs of different firm sizes.

5 min read
Choosing an Advisor

How Much Does Advisor Experience Matter?

Years of experience isn't the only factor. Learn when experience matters most and how to evaluate it in your advisor search.

5 min read
Choosing an Advisor

What "Average Client Portfolio" Tells You About an Advisor

AUM per client reveals who an advisor typically works with. Learn how to use this metric to find the right fit for your portfolio size.

6 min read
Understanding Fees

Understanding Estimated Annual Fees

Learn how we calculate fee estimates, what they include, and how to use them to compare advisors effectively.

6 min read
Choosing an Advisor

Minimum Investment Requirements: What They Mean

Most advisors require a minimum portfolio size. Learn what drives these requirements and how to find advisors who fit your situation.

4 min read
Getting Started

Investment Advisors vs. Brokers: Understanding the Difference

Not all financial professionals are the same. Learn about fiduciary duty, the suitability standard, and what dual registration means for your advice.

6 min read
Choosing an Advisor

Established vs. Growing Advisors: What the Numbers Tell You

An advisor with 300 clients is running a very different business than one with 10. Here's how to tell the difference and which might be right for you.

5 min read
Understanding Fees

Flat Fees vs. Percentage Fees: Which Saves You More?

Most advisors charge a percentage of your portfolio. A growing number charge a flat fee instead. Here's when each model makes sense.

5 min read
Research

The Real Cost of a Financial Advisor for a $500K Portfolio

With a $500,000 portfolio, you'll pay about $5,000 to $7,500 a year for a financial advisor. Here's what drives that range.

6 min read
Research

How Much Does a Financial Plan Cost?

A one-time financial plan runs $500 to $20,000. Ongoing planning retainers average $5,000 to $10,000 a year. Hourly rates start around $100.

6 min read
Research

We Compared Fees at 10,000+ Advisory Firms. The Price Difference Is Staggering.

The most expensive financial advisors charge 2.5 times more than the cheapest for the same portfolio size. Shopping around pays off.

7 min read
Research

The Hidden Minimum: Why Most Financial Advisors Won't Take Your Money

The median minimum investment is $25,000. About half of all advisors work at firms with minimums under $25K.

5 min read
Research

Does Your Financial Advisor Also Sell Insurance?

About 1 in 5 financial advisors also sells insurance products on the side. Here's why that matters for the advice you receive.

5 min read
Research

What Your Financial Advisor's SEC Filing Reveals About Them

Every registered advisor has a public file with the SEC. It shows their fees, conflicts of interest, disciplinary history, and more.

6 min read
Research

How Many Financial Advisors Have Disclosures?

About 14.6% of financial advisors — roughly 1 in 7 — have at least one disclosure on their record. Most are customer disputes.

5 min read
Research

What Percentage of Financial Advisors Are Actually Fee-Only?

About 61% of financial advisors work at fee-only firms. But a third work at firms that earn commissions. Here's what the data shows.

5 min read
Research

We Plotted 11,000 Firms' Fees Against Four Factors. Here's What Actually Predicts Cost.

Firm size doesn't predict fees at all. Average client wealth does. We analyzed 11,070 SEC fee schedules to find out what really drives advisory costs.

7 min read
Research

How Big Is the Commission-Based Investment Market? We Added It Up.

Load mutual funds are shrinking, but annuity commissions just hit record highs. We estimated the full size of commission-based product sales in 2024.

10 min read
Calculators & Tools

Retirement Savings Calculator: Are You on Track?

Use our interactive calculator to project your retirement savings, see how long they'll last, and find out if you need to adjust your plan.

10 min read
Calculators & Tools

Compound Interest Calculator: See How Your Money Grows

Use our free compound interest calculator to see how your investments grow over time. Understand the formula, the power of starting early, and why advisory fees matter more than you think.

9 min read
Calculators & Tools

Net Worth Calculator: Find Out Where You Stand Financially

Calculate your net worth in two minutes and see how you compare to others your age. Based on Federal Reserve data.

8 min read
Calculators & Tools

Roth vs. Traditional IRA Calculator: Which One Wins for You?

Should you contribute to a Roth or Traditional IRA? The answer depends on your tax rate now vs. retirement. Use our calculator to see which one comes out ahead.

10 min read
Calculators & Tools

Emergency Fund Calculator: How Much Do You Really Need?

The generic "3-6 months" advice isn't right for everyone. Use our calculator to get a personalized emergency fund target based on your income, job stability, and dependents.

8 min read

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