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Michael Rufo

43 Years of Experience
Lyndhurst, OH
9 DisclosuresBroker

Michael Rufo is a registered investment advisor at Equitable Advisors, LLC, based in Lyndhurst, OH, with 43 years of industry experience. Michael is also registered as a broker, so some compensation may come from commissions on products sold. Their practice areas include Estate Planning, Financial Planning & Coaching, Insurance Planning, Retirement Planning, and 1 more. Their firm serves 73,011 clients with $42B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
4651 advisors
Number of Clients
73,011 clients
Average Client Portfolio
$582K average
Assets Under Management
$42.5B

Fee Structure

Planning is included in investment management (also available separately)

Equitable Advisors offers investment management through LPL Financial programs and third-party asset managers (TAMPs). Fees vary depending on the program and assets invested.

For LPL programs like SAM, fees are based on a percentage of your portfolio. In some cases, you can choose whether to pay transaction charges directly or have the advisor pay them, which affects the overall advisory fee.

When using TAMPs, the fees are determined by the TAMP and a portion is paid to Equitable Advisors. The specific fees, minimums, and arrangements vary by TAMP, so it's important to review their brochures.

Equitable Advisors also offers ERISA fiduciary services to retirement plans, with fees determined by the specific services provided.

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Location

Lyndhurst, OH

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History

Regulatory History (9)
What are disclosures? Advisors must report customer complaints, regulatory actions, and certain legal or financial events to the SEC. Not all disclosures are serious—many are settled disputes or minor violations. Learn how to evaluate them.
Financial
January 2026
Pending
Judgment / Lien
December 2024
Financial
March 2023
Final
Judgment / Lien
July 2022
Judgment / Lien
January 2021
Judgment / Lien
November 2020
Judgment / Lien
February 2020
Judgment / Lien
December 2018
Judgment / Lien
August 2005
Other Business Activities

Michael is a board member at St. Paschal Baylon in Highland Heights, OH since 2008, dedicating a few hours per week to this non-investment related activity.

Employment History
Current Registrations
Equitable Advisors, LLC
January 2003 - Present · 23 yrs 9 mos
Equitable Advisors, LLC
August 1983 - Present · 43 yrs 2 mos
Equitable Advisors, LLCBroker
August 1983 - Present · 43 yrs 2 mos
Previous Registrations
The Equitable Life Assurance Society of the United StatesBroker
August 1983 - January 2000 · 16 yrs 5 mos
State Registrations7 states
FLGANYOHPASCTX
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.