Michael Rufo
Michael Rufo is a registered investment advisor at Equitable Advisors, LLC, based in Akron, OH, with 42 years of industry experience. Michael operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Estate Planning, Financial Planning & Coaching, Insurance Planning, Retirement Planning, and 1 more. Their firm serves 69,432 clients with $38B in assets under management.
Compensation
Firm Size
Number of Clients
Average Client Portfolio
Assets Under Management
Fee Structure
Equitable Advisors offers investment management through LPL Financial programs and third-party asset managers (TAMPs). Fees vary depending on the program and assets invested.
For LPL programs like SAM, fees are based on a percentage of your portfolio. In some cases, you can choose whether to pay transaction charges directly or have the advisor pay them, which affects the overall advisory fee.
When using TAMPs, the fees are determined by the TAMP and a portion is paid to Equitable Advisors. The specific fees, minimums, and arrangements vary by TAMP, so it's important to review their brochures.
Equitable Advisors also offers ERISA fiduciary services to retirement plans, with fees determined by the specific services provided.
Location
3057 West Market Street, Suite 100, Akron, OH, 44333
Get directionsHistory
Regulatory History (12)
Financial
January 2026Judgment / Lien
December 2024Judgment / Lien
November 2024Financial
March 2023Judgment / Lien
July 2022Judgment / Lien
January 2022Judgment / Lien
January 2021Judgment / Lien
November 2020Judgment / Lien
February 2020Judgment / Lien
December 2018Judgment / Lien
July 2018Judgment / Lien
August 2005Other Business Activities
Michael is a board member at St. Paschal Baylon in Highland Heights, OH since 2008, dedicating a few hours per week to this non-investment related activity.
Employment History
Current Registrations
Equitable Advisors, LLC
Equitable Advisors, LLCBroker
Previous Registrations
The Equitable Life Assurance Society of the United StatesBroker
State Registrations7 states
You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.