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Morris Franco

42 Years of Experience
Atlanta, GA
Broker

Morris Franco is a registered investment advisor at Wells Fargo Advisors, based in Atlanta, GA, with 42 years of industry experience. Their practice areas include Business Owners, Divorce Planning, Education Planning, Financial Planning & Coaching, and 2 more. Their firm serves 1,327,695 clients with $610B in assets under management.

Compensation
Commission-BasedFee-Only (% of Portfolio)Fixed/Hourly
Firm Size
14703 advisors
IM Fee
Planning only
Assets Under Management
$606.0B

Fee Structure

Minimum Investment:$250K
  • Cash Flow Analysis — Up to $1,000 for clients with a net worth of $250,000 to $500,000; up to $2,500 for clients with a net worth over $500,000 to $1,000,000; up to $5,000 for clients with a net worth over $1,000,000.
  • Education Planning — Up to $1,000 for clients with a net worth of $250,000 to $500,000; up to $2,500 for clients with a net worth over $500,000 to $1,000,000; up to $5,000 for clients with a net worth over $1,000,000.
  • Retirement Planning — Up to $1,000 for clients with a net worth of $250,000 to $500,000; up to $2,500 for clients with a net worth over $500,000 to $1,000,000; up to $5,000 for clients with a net worth over $1,000,000.
  • Risk Planning — Up to $1,000 for clients with a net worth of $250,000 to $500,000; up to $2,500 for clients with a net worth over $500,000 to $1,000,000; up to $5,000 for clients with a net worth over $1,000,000.
  • Wealth Planning — Up to $1,000 for clients with a net worth of $250,000 to $500,000; up to $2,500 for clients with a net worth over $500,000 to $1,000,000; up to $5,000 for clients with a net worth over $1,000,000.
  • Divorce Planning — Up to $1,500 for clients with a net worth of $250,000 to $500,000; up to $3,750 for clients with a net worth over $500,000 to $1,000,000; up to $7,500 for clients with a net worth over $1,000,000.
  • Special Needs Analysis — Up to $1,500 for clients with a net worth of $250,000 to $500,000; up to $3,750 for clients with a net worth over $500,000 to $1,000,000; up to $7,500 for clients with a net worth over $1,000,000.
  • Sports & Entertainment — Up to $1,500 for clients with a net worth of $250,000 to $500,000; up to $3,750 for clients with a net worth over $500,000 to $1,000,000; up to $7,500 for clients with a net worth over $1,000,000.
  • Business Owner Planning — Up to $1,500 for clients with a net worth of $250,000 to $500,000; up to $3,750 for clients with a net worth over $500,000 to $1,000,000; up to $7,500 for clients with a net worth over $1,000,000.

The total fee per engagement can range up to $5,000 for clients with a net worth of $250,000 to $500,000, up to $12,500 for clients with a net worth over $500,000 to $1,000,000, and up to $25,000 for clients with a net worth over $1,000,000. Fees are subject to negotiation and may vary.

One-Time Plan:Up to $25,000
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Location

3280 Peachtree Rd NE Ste 300, Atlanta, GA, 30305

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business Activities

Morris is a board member and treasurer for 55 St Street Apartments, Inc HOA since November 2024. He spends minimal time attending meetings, working on budgets, and reporting on financial activities.

Employment History
Current Registrations
Wells Fargo Advisors
March 2016 - Present · 10 yrs 2 mos
Wells Fargo Clearing Services, LLCBroker
March 2016 - Present · 10 yrs 2 mos
Previous Registrations
Credit Suisse Securities (USA) LLCBroker
April 2013 - March 2016 · 2 yrs 11 mos
Credit Suisse Securities (USA) LLC
April 2013 - March 2016 · 2 yrs 11 mos
RBC Capital Markets, LLCBroker
May 2005 - April 2013 · 7 yrs 11 mos
RBC Capital Markets, LLC
May 2005 - April 2013 · 7 yrs 11 mos
Wachovia Securities, LLC
June 2002 - May 2005 · 2 yrs 11 mos
Wachovia Securities, LLCBroker
June 2002 - May 2005 · 2 yrs 11 mos
Wachovia Securities, INC.Broker
December 1998 - June 2002 · 3 yrs 6 mos
Salomon Smith Barney INC.Broker
July 1993 - December 1998 · 5 yrs 5 mos
Lehman Brothers INC.Broker
February 1988 - July 1993 · 5 yrs 5 mos
E. F. Hutton & Company INCBroker
March 1986 - February 1988 · 1 yr 11 mos
Prudential-Bache Securities INC.Broker
August 1983 - April 1986 · 2 yrs 8 mos
State Registrations18 states
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AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Morris Franco - Financial Advisor | TrueAdvisor