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Deborah Sims

24 Years of Experience
San Diego, CA
2 DisclosuresBrokerSells Insurance

Deborah Sims is a registered investment advisor at Madison Avenue Securities, LLC, based in San Diego, CA, with 24 years of industry experience. Their practice areas include Education Planning, Estate Planning, Financial Planning & Coaching, Insurance Planning, and 3 more. Their firm serves 14,528 clients with $2B in assets under management.

Compensation
Commission-BasedFee-Only (% of Portfolio)Fixed/Hourly
Firm Size
237 advisors
Number of Clients
14,528 clients
Average Client Portfolio
$140K average
Assets Under Management
$2.0B

Fee Structure

Minimum Investment:$15K
Planning is included in investment management (also available separately)

Madison Avenue Securities (MAS) offers several investment management programs with different fee structures:

  • Fee Plus Transaction Charge Program: You'll pay a management fee (0.50% to 2.00% annually) plus transaction charges for buying and selling securities.
  • Standard Wrap Program: You'll pay a "wrap fee" (0.50% to 2.25% annually) based on the value of your investments. This fee covers advisory, brokerage, and custodial services.
  • Low-Minimum Wrap Program: (No longer accepting new accounts) You'll pay a "wrap fee" (0.50% to 2.25% annually) based on the value of your investments. This fee covers advisory, brokerage, and custodial services.
  • AE Wealth Management Program: You'll pay a wrap fee up to 2.5% annually, which includes advisory, brokerage, and custodial services. This program also offers strategies managed by third-party investment managers.
  • Envestnet Program: You'll pay a wrap fee up to 2% annually, which includes advisory, brokerage, and custodial services. Fees attributable to Envestnet and the manager depend on the specific program/portfolio the account is invested in and may range anywhere between 0.10% - 2.31%.

Fees are negotiable and may vary depending on account size and other factors.

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Location

13500 Evening Creek Dr N, #555, San Diego, CA, 92128

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History

Regulatory History (2)
What are disclosures? Advisors must report customer complaints, regulatory actions, and certain legal or financial events to the SEC. Not all disclosures are serious—many are settled disputes or minor violations. Learn how to evaluate them.
Customer Dispute
October 2007
Settled
Customer Dispute
February 2004
Settled
Other Business ActivitiesSells Insurance

Deborah is a principle in two DBAs, Estate Management Group and Engaging Women in Wealth. She also works as an insurance agent for Advisors Excel, selling insurance products, and as an agent for LTC Insurance, dedicating about a quarter of her time to insurance sales. Deborah is also involved in network marketing with Alticor Inc., provides motivational leadership through World Wide Group, owns rental property, and helps federal employees understand benefits.

Employment History
Current Registrations
Madison Avenue Securities, LLC
March 2020 - Present · 6 yrs 4 mos
Madison Avenue Securities, LLCBroker
March 2020 - Present · 6 yrs 4 mos
Previous Registrations
Cetera Advisor Networks LLCBroker
September 2019 - March 2020 · 6 mos
Cetera Investment Advisers LLC
October 2015 - March 2020 · 4 yrs 5 mos
Summit Brokerage Services, INC.Broker
September 2015 - September 2019 · 4 yrs
J P Turner & Company Capital Management, LLC
June 2012 - December 2015 · 3 yrs 6 mos
J.P. Turner & Company, L.L.C.Broker
July 2007 - December 2015 · 8 yrs 5 mos
Brookstreet Securities CorporationBroker
January 2003 - July 2007 · 4 yrs 6 mos
Raymond James Financial Services, INC.Broker
April 2002 - December 2002 · 8 mos
Crown Capital Securities, L.P.Broker
January 2002 - May 2002 · 4 mos
Woodbury Financial Services, INC.Broker
November 2001 - February 2002 · 3 mos
State Registrations17 states
AZCACOFLKSMAMNMONCNMNVNYORSCTXUTVA
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.