BU
BU

Bryce Unruh

38 Years of Experience
Peoria, IL
Broker

Bryce Unruh is a registered investment advisor at Wells Fargo Advisors, based in Peoria, IL, with 38 years of industry experience. Their practice areas include Retirement Planning. Their firm serves 401,726 clients with $200B in assets under management.

Compensation
Commission-BasedFee-Only (% of Portfolio)Fixed/Hourly
Firm Size
3710 advisors
IM Fee
Planning only
Assets Under Management
$197.4B

Fee Structure

Investment management only (planning not offered)

Detailed fee information is not available for this advisor. View their full brochure on SEC.gov for fee details.

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Location

3420 West Willow Knolls Dr., 1st Floor, Peoria, IL, 61614

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business Activities

Bryce is a trustee for his father's trust and co-trustee for his mother-in-law's trust, spending minimal time on each. He also coordinates meetings for Trails Edge Homeowners Association, co-owns BMMS LLC with his spouse which holds farmland and rental properties, and has power of attorney for his father, dedicating a few hours per week to this.

Employment History
Current Registrations
Wells Fargo Advisors
June 2025 - Present · 1 yr 1 mo
Wells Fargo Advisors Financial Network, LLCBroker
June 2025 - Present · 1 yr 1 mo
Previous Registrations
Wells Fargo Advisors
January 2008 - June 2025 · 17 yrs 5 mos
Wells Fargo Clearing Services, LLCBroker
January 2008 - June 2025 · 17 yrs 5 mos
A. G. Edwards & Sons, INC.
December 2000 - January 2008 · 7 yrs 1 mo
A. G. Edwards & Sons, INC.Broker
April 1993 - January 2008 · 14 yrs 9 mos
Banc One Securities CorporationBroker
December 1992 - April 1993 · 4 mos
Jefferson Investment Services, INC.Broker
January 1992 - December 1992 · 11 mos
Merrill Lynch, Pierce, Fenner & Smith IncorporatedBroker
February 1988 - March 1989 · 1 yr 1 mo
E. F. Hutton & Company INCBroker
June 1987 - May 1988 · 11 mos
Lincoln Financial Advisors CorporationBroker
August 1984 - July 1988 · 3 yrs 11 mos
Lincoln National Pension Insurance CompanyBroker
August 1984 - July 1988 · 3 yrs 11 mos
The Lincoln National Life Insurance CompanyBroker
August 1984 - April 1988 · 3 yrs 8 mos
State Registrations43 states
AKALARAZCACOCTDCDEFLGAHIIAIDILINKSKYLAMAMDMIMNMOMTNCNMNVNYOHOKORPASCTNTXUTVAVTWAWIWVWY
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Bryce Unruh - Financial Advisor | TrueAdvisor