LP
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Lori Price

41 Years of Experience
Palm Beach Gardens, FL
2 DisclosuresSells Insurance

Lori Price is a registered investment advisor at Merit Financial Advisors, based in Palm Beach Gardens, FL, with 41 years of industry experience. Lori operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Education Planning, Estate Planning, Financial Planning & Coaching, Investment Management, and 2 more. Their firm serves 14,417 clients with $11B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
243 advisors
Number of Clients
14,417 clients
Average Client Portfolio
$734K average
Assets Under Management
$10.6B

Fee Structure

Merit Financial Group charges an annual investment advisory fee of up to 2.50% of the assets in your account. This fee is negotiable and can depend on the investment advisor representative, the value of your account, the types of assets, the complexity of your portfolio, your financial situation, how actively your portfolio is traded, anticipated future assets, your relationship with the advisor, and any additional services you request. Clients of independent contractor advisors pay an additional platform fee of 0.25% or 0.35% depending on who manages the account.

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Location

Palm Beach Gardens, FL

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History

Regulatory History (2)
What are disclosures? Advisors must report customer complaints, regulatory actions, and certain legal or financial events to the SEC. Not all disclosures are serious—many are settled disputes or minor violations. Learn how to evaluate them.
Customer Dispute
October 2010
Settled
Customer Dispute
July 2010
Denied
Other Business ActivitiesSells Insurance

Lori sells fixed insurance products, including life, health, and long-term care, dedicating about 10-20% of her time to this activity. She also provides investment advisory services through Merit Financial Group, LLC, and has several business entities for tax/investment purposes, including real estate rental.

Employment History
Current Registrations
Merit Financial Advisors
November 2019 - Present · 6 yrs 8 mos
Previous Registrations
LPL Financial LLCBroker
June 2011 - August 2024 · 13 yrs 2 mos
Private Advisor Group, LLC
June 2011 - November 2019 · 8 yrs 5 mos
Securities America Advisors, INC.
August 2005 - June 2011 · 5 yrs 10 mos
Securities America, INC.Broker
August 2005 - June 2011 · 5 yrs 10 mos
Lincoln Financial Advisors Corporation
September 1993 - August 2005 · 11 yrs 11 mos
Lincoln Financial Advisors CorporationBroker
May 1988 - August 2005 · 17 yrs 3 mos
The Lincoln National Life Insurance CompanyBroker
May 1988 - August 2005 · 17 yrs 3 mos
Lincoln National Pension Insurance CompanyBroker
May 1988 - January 1989 · 8 mos
The Windmill Group, INC.Broker
November 1984 - May 1988 · 3 yrs 6 mos
State Registrations3 states
CTFLTX
Advisor

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.