BH
BH

Bruce Helmer

38 Years of Experience
Plymouth, MN
2 DisclosuresBroker

Bruce Helmer is a registered investment advisor at Wealth Enhancement Advisory Services, LLC, based in Plymouth, MN, with 38 years of industry experience. Bruce operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Estate Planning, Investment Management, Retirement Planning, Tax Planning. Their firm serves 70,834 clients with $95B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
924 advisors
Number of Clients
70,834 clients
Average Client Portfolio
$1.3M average
Assets Under Management
$94.6B

Fee Structure

Wealth Enhancement Advisory Services (WEAS) charges a percentage of your portfolio each year for investment management. The exact fee is negotiable and depends on the complexity of the services, but it will not exceed 2% per year of the value of your portfolio. WEAS may waive or discount fees for employees or relatives of employees of Wealth Enhancement Group, LLC. WEAS may also engage separate management firms to assist in managing your assets. These firms charge a fee for their services, which are in addition to WEAS’ advisory fees.

Loading...

Location

505 N Highway 169, Suite 900, Plymouth, MN, 55441

Get directions

History

Regulatory History (2)
What are disclosures? Advisors must report customer complaints, regulatory actions, and certain legal or financial events to the SEC. Not all disclosures are serious—many are settled disputes or minor violations. Learn how to evaluate them.
Customer Dispute
October 2024
Settled
Customer Dispute
August 2001
Closed-No Action
Other Business Activities

Bruce is involved in several investment-related activities, including operating under the DBA Wealth Enhancement Group, Helmer Financial Consulting Inc., Wealth Enhancement Advisory Services, LLC, participating in a radio program, LBAG (LLC with real estate holdings), and authoring books. These activities take up minimal time overall.

Employment History
Current Registrations
Wealth Enhancement Advisory Services, LLC
January 2014 - Present · 12 yrs 4 mos
Wealth Enhancement Brokerage Services, LLCBroker
February 2007 - Present · 19 yrs 3 mos
Previous Registrations
LPL Financial LLCBroker
February 2007 - June 2025 · 18 yrs 4 mos
Sii Investments, INC.Broker
December 2001 - February 2007 · 5 yrs 2 mos
Fsc Securities CorporationBroker
March 1998 - December 2001 · 3 yrs 9 mos
Ffp Securities, INC.Broker
November 1996 - March 1998 · 1 yr 4 mos
Secura Investments, INC.Broker
October 1996 - November 1996 · 1 mo
Sunamerica Securities, INC.Broker
February 1996 - October 1996 · 8 mos
G - W Brokerage Group, INC.Broker
July 1995 - February 1996 · 7 mos
Franklin Financial Services CorporationBroker
June 1994 - July 1995 · 1 yr 1 mo
Fortis Investors, INC.Broker
November 1993 - June 1994 · 7 mos
Aegon USA Securities INC.Broker
May 1993 - October 1993 · 5 mos
Invest Financial CorporationBroker
August 1992 - February 1993 · 6 mos
The Lincoln National Life Insurance CompanyBroker
March 1990 - March 1993 · 3 yrs
Lincoln Financial Advisors CorporationBroker
March 1990 - September 1992 · 2 yrs 6 mos
Pruco Securities CorporationBroker
May 1985 - June 1988 · 3 yrs 1 mo
State Registrations25 states
AZCACOFLIAIDILINKYMDMIMNNCNENHNMNVNYORPASDTXVAWAWI
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Bruce Helmer - Financial Advisor | TrueAdvisor