Bert Halliday
Bert Halliday is a registered investment advisor at Merrill Lynch, Pierce, Fenner & Smith Incorporated, based in New York, NY, with 41 years of industry experience. Their practice areas include Investment Management. Their firm serves 1,738,212 clients with $1500B in assets under management.
Compensation
Firm Size
Number of Clients
Average Client Portfolio
Assets Under Management
Fee Structure
The program's fees consist of two parts: the fee you pay to Bank of America for its services, and a fee for the specific investment strategy you choose. The strategy fee, called the Style Manager Expense, generally ranges from 0.00% to 0.50% of your assets annually. Clients investing in strategies managed by related entities will not be charged a Style Manager Expense.
Location
75 Rockefeller Plz, New York, NY, 10019
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Regulatory History (3)
Customer Dispute
June 2009Customer Dispute
April 2000Customer Dispute
February 1993Other Business Activities
Bert is a limited partner in Atocha/Margarita Expedition-LLC, owner of Grand Timber Lodge (timeshare rental), and owner of Halliday & Co., Inc. He also serves as a hearing officer for FINRA and NYSE Acceptability Board and is a substitute teacher, dedicating about 10-20% of his time to teaching.
Employment History
Current Registrations
Merrill Lynch, Pierce, Fenner & Smith Incorporated
Merrill Lynch, Pierce, Fenner & Smith IncorporatedBroker
State Registrations48 states
You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.