Bert Halliday
Bert Halliday is a registered investment advisor at Merrill Lynch, Pierce, Fenner & Smith Incorporated, based in New York, NY, with 41 years of industry experience. Bert is also registered as a broker, so some compensation may come from commissions on products sold. Their practice areas include High Net Worth, Investment Management, Retirement Planning. Their firm serves 1,838,984 clients with $1800B in assets under management.
Compensation
Firm Size
Number of Clients
Average Client Portfolio
Assets Under Management
Fee Structure
Managed Account Advisors and Merrill Lynch charge an asset-based fee called the Account Fee, which consists of two parts:
- Investment Management and Trust Fee — Paid to Bank of America for its services, with rates set in your client agreement and subject to negotiation based on your portfolio value and account size.
- Style Manager Expense — Paid to the specific manager of your chosen strategy, generally ranging from 0.00% to 0.50% per year, and does not change based on portfolio size.
Total fees vary depending on the specific strategies and account size, and are deducted directly from your account on a regular basis.
Location
75 Rockefeller Plz, New York, NY, 10019
Get directionsHistory
Regulatory History (3)
Customer Dispute
June 2009Customer Dispute
April 2000Customer Dispute
February 1993Other Business Activities
Bert is a limited partner in Atocha/Margarita Expedition-LLC, owner of Grand Timber Lodge (timeshare rental), and owner of Halliday & Co., Inc. He also serves as a hearing officer for FINRA and NYSE Acceptability Board and is a substitute teacher, dedicating about 10-20% of his time to teaching.
Employment History
Current Registrations
Merrill Lynch, Pierce, Fenner & Smith Incorporated
Merrill Lynch, Pierce, Fenner & Smith IncorporatedBroker
State Registrations48 states
You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.
Exams
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