CL
CFP
CL
CFP

Curtis Ladd

40 Years of Experience
Sandy, UT
BrokerSells Insurance

Curtis Ladd is a CFP-designated registered investment advisor at Diversify Advisory Services, LLC, based in Sandy, UT, with 40 years of industry experience. Curtis operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Business Owners, Financial Planning & Coaching, High Net Worth, Investment Management, and 1 more. Their firm serves 3,698 clients with $3.2B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
111 advisors
Number of Clients
3,698 clients
Average Client Portfolio
$867K average
Assets Under Management
$3.2B

Fee Structure

Planning is included in investment management (also available separately)

Diversify Advisory Services charges a fee based on the value of your investments. The exact fee depends on the platform and the advisor you work with. Fees are negotiable, with a maximum annual rate of 1.75% for AMS, OMS, and DMS platforms. The Wealth Accumulator Strategy has a maximum fee of 1.00%. Envestnet Portfolio Solutions has a maximum fee of 2.00%. Pontera Retirement Solutions has a maximum fee of 2.00%. These fees do not include custodial fees or underlying investment fees. Some platforms also have strategy fees.

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Location

9017 S Riverside Dr., Suite 210, Sandy, UT, 84070

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Curtis is the owner of First Financial Center of Dallas, where he sells life, disability, long-term care, and health insurance, dedicating about 10-20% of his time. He is also the President of a DBA and passthrough entity used for commissions, payroll, and health insurance, spending minimal time on this.

Employment History
Current Registrations
Diversify Advisory Services, LLC
December 2023 - Present · 2 yrs 5 mos
Dfpg Investments, LLCBroker
August 2016 - Present · 9 yrs 9 mos
Previous Registrations
Dfpg Investments, LLC
August 2016 - December 2023 · 7 yrs 4 mos
Vsr Financial Services, INC.Broker
December 2008 - August 2016 · 7 yrs 8 mos
Vsr Advisory Services
December 2008 - August 2016 · 7 yrs 8 mos
Pruco Securities CorporationBroker
June 1986 - April 1989 · 2 yrs 10 mos
Investment Advisors
March 1986 - December 2008 · 22 yrs 9 mos
Proequities, INC.Broker
February 1986 - December 2008 · 22 yrs 10 mos
State Registrations10 states
COFLIALANCNMORTNTXWA
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Curtis Ladd - Financial Advisor | TrueAdvisor