RH
RH

Robert Hughes

40 Years of Experience
Traverse City, MI
1 DisclosureBrokerSells Insurance

Robert Hughes is a registered investment advisor at Sb Advisory, LLC, based in Traverse City, MI, with 40 years of industry experience. Robert operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Estate Planning, Financial Planning & Coaching, Investment Management, Retirement Planning. Their firm serves 1,574 clients with $400M in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
35 advisors
Number of Clients
1,574 clients
Average Client Portfolio
$257K average
Assets Under Management
$404.8M

Fee Structure

Minimum Investment:None
Planning is included in investment management (also available separately)
Portfolio-Based Fees (Tiered)
Portfolio ValueAnnual Fee
Up to $500K2.50%
$500K - $1.0M2.00%
$1.0M - $2.0M1.75%
$2.0M - $5.0M1.50%
$5M+1.25%

Fees are negotiable. For Advisor Choice Program/AssetMark Programs/Brinker Capital, clients will be charged the money manager's fee schedule plus an additional negotiable fee of up to 1.25% to SB Advisory. Total fees do not exceed 2.50% of assets under management. For Flexible Plan Investments, the total advisory fee will not exceed 1.5% annually.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
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Location

12935 S West Bay Shore Dr., Traverse City, MI, 49684-6298

Get directions

History

Regulatory History (1)
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Employment Separation After Allegations
June 2023
Other Business ActivitiesSells Insurance

Robert is involved with several organizations, including Friends of West MI PAC, Grand Rapids Gran Fondo, Friends of West Michigan Business PAC, Michigan Trails Fund, and Armed Forces Thanksgiving. He is also the majority owner, President, and employee of Advantage Benefits Group Inc., an employee benefits firm focused on health plans, retirement, and executive benefits, taking nearly full-time.

Employment History
Current Registrations
Sb Advisory, LLC
July 2025 - Present · 1 yr 2 mos
San Blas Securities LLCBroker
July 2025 - Present · 1 yr 2 mos
San Blas Securities LLC
July 2025 - Present · 1 yr 2 mos
Previous Registrations
Next Financial Group, INC.
August 2023 - July 2025 · 1 yr 11 mos
Next Financial Group, INC.Broker
August 2023 - July 2025 · 1 yr 11 mos
Principal Securities, INC.
September 2017 - July 2023 · 5 yrs 10 mos
Principal Securities, INC.Broker
January 1989 - July 2023 · 34 yrs 6 mos
Centennial Financial Services, INC.Broker
March 1986 - January 1989 · 2 yrs 10 mos
MML Investors Services, INC.Broker
November 1985 - March 1986 · 4 mos
State Registrations7 states
CAFLILINMINCWI
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.