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Robert Hughes

Sb Advisory, LLC
40 Years of Experience
Traverse City, MI
1 DisclosureBrokerSells Insurance
View SEC Summary
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Robert Hughes is a registered investment advisor at Sb Advisory, LLC, based in Traverse City, MI, with 40 years of industry experience. Robert is also registered as a broker, so some compensation may come from commissions on products sold. Their practice areas include Charitable Giving, Education Planning, Estate Planning, Financial Planning & Coaching, and 5 more. Their firm serves 2,744 clients with $1.1B in assets under management.

Sb Advisory, LLC
Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
36 advisors
Number of Clients
2,744 clients
Average Client Portfolio
$401K average
Assets Under Management
$1.1B

Fee Structure

Minimum Investment:None
Investment management only (planning not offered)
Portfolio-Based Fees (Tiered)
Portfolio ValueAnnual Fee
Up to $500K2.50%
$500K - $1.0M2.00%
$1.0M - $2.0M1.75%
$2.0M - $5.0M1.50%
$5M+1.25%

Fees are negotiable. Third-party manager programs charge an additional fee up to 1.25% with total fees not to exceed 2.50%.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
—
View Full SEC Brochure

Location

12935 S West Bay Shore Dr., Traverse City, MI, 49684-6298

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History

Regulatory History (1)
What are disclosures? Advisors must report customer complaints, regulatory actions, and certain legal or financial events to the SEC. Not all disclosures are serious—many are settled disputes or minor violations. Learn how to evaluate them.
Employment Separation After Allegations
June 2023
View Full SEC ReportHow to Read Disclosures
Other Business ActivitiesSells Insurance

Robert is involved with several organizations, including Friends of West MI PAC, Grand Rapids Gran Fondo, Friends of West Michigan Business PAC, Michigan Trails Fund, and Armed Forces Thanksgiving. He is also the majority owner, President, and employee of Advantage Benefits Group Inc., an employee benefits firm focused on health plans, retirement, and executive benefits, taking nearly full-time.

Employment History
Current Registrations
Sb Advisory, LLC
July 2025 - Present · 1 yr 3 mos
San Blas Securities LLCBroker
July 2025 - Present · 1 yr 3 mos
San Blas Securities LLC
July 2025 - Present · 1 yr 3 mos
Previous Registrations
Next Financial Group, INC.
August 2023 - July 2025 · 1 yr 11 mos
Next Financial Group, INC.Broker
August 2023 - July 2025 · 1 yr 11 mos
Principal Securities, INC.
September 2017 - July 2023 · 5 yrs 10 mos
Principal Securities, INC.Broker
January 1989 - July 2023 · 34 yrs 6 mos
Centennial Financial Services, INC.Broker
March 1986 - January 1989 · 2 yrs 10 mos
MML Investors Services, INC.Broker
November 1985 - March 1986 · 4 mos
State Registrations7 states
CAFLILINMINCWI
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
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