JM
CFP
JM
CFP

James Mars

40 Years of Experience
Dallas, TX
2 DisclosuresSells Insurance

James Mars is a CFP-designated registered investment advisor at Balefire, LLC, based in Dallas, TX, with 40 years of industry experience. James operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Business Owners, Charitable Giving, Corporate Executives, Education Planning, and 7 more. Their firm serves 1,864 clients with $2B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
37 advisors
Number of Clients
1,864 clients
Average Client Portfolio
$1.1M average
Assets Under Management
$2.0B

Fee Structure

Minimum Investment:None
Planning is included in investment management

Balefire charges an ongoing fee based on the total value of your portfolio, including cash and investments. The fee is calculated quarterly and deducted directly from your account in advance.

  • Asset management fee — Varies based on the scope and complexity of your situation, and is negotiated directly with you.
  • Platform fee — An additional 0.25% per year is assessed to cover technology, portfolio accounting, and reporting services (often waived for ultra-high-net-worth clients).
  • Other investment costs — You will also pay separate fees to third-party investment managers or mutual fund companies if your portfolio includes their products, typically ranging from 0.08% to 0.60% per year, plus trading ticket charges from your custodian.
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Location

14221 Dallas Parkway, Suite 100, Dallas, TX, 75254

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History

Regulatory History (2)
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Civil Bond
November 1998
Customer Dispute
August 1997
Settled
Other Business ActivitiesSells Insurance

James is the CEO of Fuse Partners, LLC DBA VisonPoint Advisory Group, dedicating full-time hours to this role. He also owns James Marshall LLC for personal expenses and spends minimal time on it, and sells fixed insurance products through Fixed Insurance and Lion Street Insurance, spending a few hours per week on each.

Employment History
Current Registrations
Balefire, LLC
January 2024 - Present · 2 yrs 9 mos
Previous Registrations
Purshe Kaplan Sterling InvestmentsBroker
June 2022 - June 2025 · 3 yrs
LPL Financial LLC
October 2013 - June 2022 · 8 yrs 8 mos
LPL Financial LLCBroker
October 2013 - June 2022 · 8 yrs 8 mos
Fuse Partners, LLC
September 2013 - December 2023 · 10 yrs 3 mos
Securian Financial Services, INC.
September 2002 - October 2013 · 11 yrs 1 mo
Cauldwell Financial Group INC
January 1999 - July 2008 · 9 yrs 6 mos
Securian Financial Services, INC.Broker
August 1987 - October 2013 · 26 yrs 2 mos
Vsr Financial Services, INC.Broker
May 1986 - September 1987 · 1 yr 4 mos
State Registrations1 state
TX
Advisor

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
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