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Calen Matsuno

38 Years of Experience
Broker

Calen Matsuno is a registered investment advisor at Diversify Advisory Services, LLC, based in Honolulu, HI, with 38 years of industry experience. Calen operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Business Owners, Financial Planning & Coaching, High Net Worth, Investment Management, and 1 more. Their firm serves 3,698 clients with $3.2B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
111 advisors
Number of Clients
3,698 clients
Average Client Portfolio
$867K average
Assets Under Management
$3.2B

Fee Structure

Planning is included in investment management (also available separately)

Diversify Advisory Services charges a fee based on the value of your investments. The exact fee depends on the platform and the advisor you work with. Fees are negotiable, with a maximum annual rate of 1.75% for AMS, OMS, and DMS platforms. The Wealth Accumulator Strategy has a maximum fee of 1.00%. Envestnet Portfolio Solutions has a maximum fee of 2.00%. Pontera Retirement Solutions has a maximum fee of 2.00%. These fees do not include custodial fees or underlying investment fees. Some platforms also have strategy fees.

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Location

1001 Bishop Street, Suite 2300, Honolulu, HI, 96813

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Employment History
Current Registrations
Diversify Advisory Services, LLC
October 2025 - Present · 6 mos
Dfpg Investments, LLCBroker
November 2023 - Present · 2 yrs 5 mos
Previous Registrations
Osaic Wealth, INC.Broker
September 2023 - November 2023 · 2 mos
Sagepoint Financial, INC.Broker
October 2021 - September 2023 · 1 yr 11 mos
Allstate Financial Services, LLCBroker
August 2004 - November 2021 · 17 yrs 3 mos
Money Concepts Capital CORPBroker
February 2000 - August 2004 · 4 yrs 6 mos
Wma Securities, INC.Broker
February 1998 - February 2000 · 2 yrs
Titan/value Equities Group, INC.Broker
March 1996 - December 1997 · 1 yr 9 mos
First Associated Securities Group, INC.Broker
March 1995 - January 1996 · 10 mos
Consolidated Investment Services, INC.Broker
November 1992 - February 1995 · 2 yrs 3 mos
Sun Investment Services CompanyBroker
December 1986 - November 1992 · 5 yrs 11 mos
State Registrations1 state
HI
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Calen Matsuno - Financial Advisor | TrueAdvisor