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Cynthia Serbia

33 Years of Experience
San Francisco, CA
Broker

Cynthia Serbia is a registered investment advisor at Merrill Lynch, Pierce, Fenner & Smith Incorporated, based in San Francisco, CA, with 33 years of industry experience. Their practice areas include Investment Management. Their firm serves 1,738,212 clients with $1500B in assets under management.

Compensation
Commission-BasedFee-Only (% of Portfolio)Fixed/Hourly
Firm Size
25581 advisors
Number of Clients
1,738,212 clients
Average Client Portfolio
$869K average
Assets Under Management
$1511.1B

Fee Structure

Investment management only (planning not offered)

The program's fees consist of two parts: the fee you pay to Bank of America for its services, and a fee for the specific investment strategy you choose. The strategy fee, called the Style Manager Expense, generally ranges from 0.00% to 0.50% of your assets annually. Clients investing in strategies managed by related entities will not be charged a Style Manager Expense.

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Location

555 California St, San Francisco, CA, 94104

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Employment History
Current Registrations
Merrill Lynch, Pierce, Fenner & Smith IncorporatedBroker
April 2025 - Present · 1 yr 1 mo
Previous Registrations
J.P. Morgan Securities LLC
May 2024 - July 2024 · 2 mos
J.P. Morgan Securities LLCBroker
September 2023 - July 2024 · 10 mos
J.P. Morgan Private Wealth Advisors LLC
December 2018 - July 2024 · 5 yrs 7 mos
First Republic Securities Company, LLCBroker
December 2018 - September 2023 · 4 yrs 9 mos
Oppenheimer & CO. INC.
July 2016 - December 2018 · 2 yrs 5 mos
Oppenheimer & CO. INC.Broker
July 2016 - December 2018 · 2 yrs 5 mos
Bancwest Investment Services, INC.Broker
October 2015 - July 2016 · 9 mos
Bancwest Investment Services, INC. (bwis) and Bwis D/b/a Fhis
October 2015 - July 2016 · 9 mos
Charles Schwab & CO., INC.
July 2008 - February 2015 · 6 yrs 7 mos
Charles Schwab & CO., INC.Broker
July 2008 - February 2015 · 6 yrs 7 mos
Charles Schwab & CO., INC.
April 2007 - May 2008 · 1 yr 1 mo
Charles Schwab & CO., INC.Broker
March 2003 - May 2008 · 5 yrs 2 mos
Charles Schwab & CO., INC.Broker
February 1992 - October 2002 · 10 yrs 8 mos
Kidder, Peabody & CO. IncorporatedBroker
March 1990 - July 1990 · 4 mos
Merrill Lynch, Pierce, Fenner & Smith IncorporatedBroker
January 1989 - March 1990 · 1 yr 2 mos
State Registrations53 states
AKALARAZCACOCTDCDEFLGAHIIAIDILINKSKYLAMAMDMEMIMNMOMSMTNCNDNENHNJNMNVNYOHOKORPAPRRISCSDTNTXUTVAVTVirgin IslandsWAWIWVWY
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You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.