CR
CR

Craig Rutledge

38 Years of Experience
Lake Forest, CA
BrokerSells Insurance

Craig Rutledge is a registered investment advisor at Integrity Alliance, LLC, based in Lake Forest, CA, with 38 years of industry experience. Craig operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Investment Management. Their firm serves 14,148 clients with $2.4B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
457 advisors
Number of Clients
14,148 clients
Average Client Portfolio
$170K average
Assets Under Management
$2.4B

Fee Structure

Minimum Investment:None
Investment management only (planning not offered)

Integrity Alliance offers investment management through various programs.

Edge Program:

  • Fees include a program fee (up to 0.35% annually), an advisor fee (up to 2.00% annually), and potential third-party sub-advisor fees.

Select Program:

  • Fees range from 1.00% to 2.80% annually on the first $1,000,000, 1.00% to 2.20% on the next $2,000,000, and 0.50% to 1.75% on assets over $3,000,000.
  • A 0.10% trading platform fee is added to the maximum account fee for accounts with the broker-dealer arm.

Fees are assessed on all assets, including cash and money market balances. Margin accounts may incur additional fees. Fees are typically charged quarterly in advance, pro-rated for mid-quarter openings, and adjusted for significant deposits or withdrawals.

Loading...

Location

23201 Lake Center Dr, Ste 207, Lake Forest, CA, 92630

Get directions

History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

Learn about disclosures →
Other Business ActivitiesSells Insurance

Craig owns VisionLink Corporate Insurance Services, where he occasionally sells non-variable insurance policies, dedicating minimal time. He is also an employee of VisionLink Advisory Group and VisionLink Digital, providing compensation consulting and software for company incentive plan management, taking nearly full-time hours.

Employment History
Current Registrations
Integrity Alliance, LLC.
November 2025 - Present · 6 mos
Integrity Alliance, LLC
November 2025 - Present · 6 mos
Integrity Alliance, LLC.Broker
November 2025 - Present · 6 mos
Previous Registrations
Lion Street Financial, LLCBroker
May 2020 - November 2025 · 5 yrs 6 mos
Lion Street Advisors, LLC
May 2020 - November 2025 · 5 yrs 6 mos
M Holdings Securities, INC.
June 2010 - May 2020 · 9 yrs 11 mos
Visionlink Financial Advisors, INC.
February 2007 - December 2009 · 2 yrs 10 mos
M Holdings Securities, INC.Broker
January 2007 - May 2020 · 13 yrs 4 mos
Signator Investors, INC.
March 2004 - January 2007 · 2 yrs 10 mos
Signator Investors, INC.Broker
March 2003 - January 2007 · 3 yrs 10 mos
Fahnestock Asset Management
January 2003 - March 2003 · 2 mos
Fahnestock & CO. INC.Broker
January 2003 - March 2003 · 2 mos
Cibc World Markets CORP.
May 2001 - January 2003 · 1 yr 8 mos
Cibc World Markets CORP.Broker
May 2001 - January 2003 · 1 yr 8 mos
Signator Investors, INC.Broker
April 1990 - May 2001 · 11 yrs 1 mo
John Hancock Mutual Life Insurance CompanyBroker
April 1990 - May 1997 · 7 yrs 1 mo
Sun Investment Services CompanyBroker
August 1988 - May 1990 · 1 yr 9 mos
First Investors CorporationBroker
February 1988 - July 1988 · 5 mos
State Registrations11 states
AZCACTIALAMTNCPATXUTWA
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Craig Rutledge - Financial Advisor | TrueAdvisor