WC
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William Cullens

36 Years of Experience
Greensboro, GA
BrokerSells Insurance

William Cullens is a registered investment advisor at Cetera Investment Advisers LLC, based in Greensboro, GA, with 36 years of industry experience. William operates on a fee-only basis, meaning they do not earn commissions from product sales. Their firm serves 584,487 clients with $160B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
10345 advisors
IM Fee
Planning only
Assets Under Management
$163.8B
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Location

2901 Reynolds Walk Trail, Suite # 202, Greensboro, GA, 30642

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

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Other Business ActivitiesSells Insurance

William is an owner of Piedmont Financial Partners, Inc. and sells fixed insurance under the same name, spending about a quarter of his time on each. He also owns several LLCs related to commercial and residential real estate, as well as hunting properties, but spends minimal time on these activities.

Employment History
Current Registrations
Cetera Investment Advisers LLC
November 2025 - Present · 8 mos
Cetera Wealth Services, LLCBroker
November 2025 - Present · 8 mos
Previous Registrations
Commonwealth Financial Network
April 2019 - November 2025 · 6 yrs 7 mos
Commonwealth Financial NetworkBroker
April 2019 - November 2025 · 6 yrs 7 mos
Hornor, Townsend & Kent, LLC
March 2016 - May 2019 · 3 yrs 2 mos
Hornor, Townsend & Kent, LLCBroker
February 2016 - May 2019 · 3 yrs 3 mos
MML Investors Services, LLC
March 2003 - March 2016 · 13 yrs
MML Investors Services, LLCBroker
May 1999 - March 2016 · 16 yrs 10 mos
Princor Financial Services CorporationBroker
June 1995 - May 1999 · 3 yrs 11 mos
Pruco Securities CorporationBroker
June 1989 - May 1995 · 5 yrs 11 mos
The Prudential Insurance Company of AmericaBroker
June 1989 - December 1993 · 4 yrs 6 mos
State Registrations9 states
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AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
William Cullens - Financial Advisor | TrueAdvisor