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ChFC
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ChFC

Dean Estling

35 Years of Experience
Chippewa Falls, WI
BrokerSells Insurance

Dean Estling is a ChFC-designated registered investment advisor at Principal Securities, INC., based in Chippewa Falls, WI, with 35 years of industry experience. Dean operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Investment Management. Their firm serves 48,723 clients with $15B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
1680 advisors
Number of Clients
48,723 clients
Average Client Portfolio
$304K average
Assets Under Management
$14.8B

Fee Structure

Investment management only (planning not offered)

Principal Securities offers investment management through third-party money managers. The fees you pay depend on the specific program you choose and the amount you invest.

Under the Investment Adviser arrangement, Principal Securities charges a separate advisory fee, which is negotiable but will not exceed the following:

SEI Investment Management Corporation (Managed Account Solutions):

  • Up to 1.75% annually on assets up to $500,000
  • Up to 1.20% annually on assets between $500,001 and $999,999
  • Up to 1.10% annually on assets of $1 million and up

SEI Investment Management Corporation (Mutual Fund Model Program):

  • Up to 1.75% annually on assets up to $500,000
  • Up to 1.20% annually on assets between $500,001 and $999,999
  • Up to 1.10% annually on assets between $1,000,000 and $2,000,000
  • Up to 0.90% annually on assets of $2,000,001 and up

Fees are collected quarterly.

Under the Promoter arrangement, you don't pay Principal Securities any fees directly. The TPMM calculates and collects all fees and then pays a portion to Principal Securities as a promoter's fee, ranging from 0.07% to 1.5% of assets or up to 50% of the advisory fee.

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Location

1650 Hallie Rd, Chippewa Falls, WI, 54729

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Dean owns 100% of AC&G Insurance and Investments, LLC since April 2023, selling various insurance products including life, medical, disability, annuities, and long-term care insurance. This takes about 10-20% of Dean's time.

Employment History
Current Registrations
Principal Securities, INC.
December 2002 - Present · 23 yrs 5 mos
Principal Securities, INC.
December 2002 - Present · 23 yrs 5 mos
Principal Securities, INC.Broker
December 2002 - Present · 23 yrs 5 mos
Previous Registrations
Locust Street Securities, INC.Broker
January 2002 - December 2002 · 11 mos
Bma Financial Services, INC.Broker
June 2001 - January 2002 · 7 mos
Lutheran Brotherhood Securities CORP.Broker
December 1999 - June 2001 · 1 yr 6 mos
The O.N. Equity Sales CompanyBroker
August 1997 - December 1999 · 2 yrs 4 mos
Sii Investments, INC.Broker
April 1995 - August 1997 · 2 yrs 4 mos
Securities America, INC.Broker
March 1991 - April 1995 · 4 yrs 1 mo
State Registrations7 states
FLIAMIMNOHSDWI
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.