WC
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William Conner

34 Years of Experience
Lexington, KY
4 DisclosuresBrokerSells Insurance

William Conner is a registered investment advisor at Itrust Asset Management, LLC, based in Lexington, KY, with 34 years of industry experience. William operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Education Planning, Estate Planning, Financial Planning & Coaching, Investment Management, and 2 more. Their firm serves 463 clients with $210M in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
3 advisors
Number of Clients
463 clients
Average Client Portfolio
$458K average
Assets Under Management
$211.9M

Fee Structure

Minimum Investment:$50K
Investment management only (planning not offered)

iTrust Asset Management does not directly state their fees for asset management in this brochure. They mention that the maximum annual advisory fee will not exceed 3.0% and that the fee will be detailed in the client's LPL account application or LPL Tiered Fee Authorization form.

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Location

3320 Tates Creek Road, Suite 100, Lexington, KY, 40502

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History

Regulatory History (4)
What are disclosures? Advisors must report customer complaints, regulatory actions, and certain legal or financial events to the SEC. Not all disclosures are serious—many are settled disputes or minor violations. Learn how to evaluate them.
Customer Dispute
December 2009
Settled
Customer Dispute
July 2009
Settled
Customer Dispute
July 2009
Settled
Customer Dispute
May 1994
Final
Other Business ActivitiesSells Insurance

William is a registered investment advisor with iTrust Asset Management, spending about half his time on portfolio management, asset management, pension consulting, and financial planning. He is also an independent insurance agent selling life, health, disability, and long-term care insurance, dedicating minimal time to this activity.

Employment History
Current Registrations
Itrust Asset Management, LLC
March 2023 - Present · 3 yrs 2 mos
LPL Financial LLCBroker
May 2012 - Present · 14 yrs
Previous Registrations
LPL Financial LLC
January 2023 - April 2023 · 3 mos
Itrust Asset Management, LLC
May 2012 - December 2022 · 10 yrs 7 mos
Morgan Keegan & Company, INC.
March 2004 - May 2012 · 8 yrs 2 mos
Morgan Keegan & Company, INC.Broker
August 2002 - May 2012 · 9 yrs 9 mos
J.J.B. Hilliard, W.L. Lyons, INC.Broker
September 1991 - August 2002 · 10 yrs 11 mos
State Registrations16 states
ALCAFLGAINKYMDMIMSMTNCOHSCTNVAWI
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.