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Bert Falley

33 Years of Experience
Meriden, KS

Bert Falley is a registered investment advisor at Merit Financial Advisors, based in Meriden, KS, with 33 years of industry experience. Bert operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Education Planning, Estate Planning, Financial Planning & Coaching, Investment Management, and 2 more. Their firm serves 14,417 clients with $11B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
243 advisors
Number of Clients
14,417 clients
Average Client Portfolio
$734K average
Assets Under Management
$10.6B

Fee Structure

Merit Financial Group charges an annual investment advisory fee of up to 2.50% of the assets in your account. This fee is negotiable and can depend on the investment advisor representative, the value of your account, the types of assets, the complexity of your portfolio, your financial situation, how actively your portfolio is traded, anticipated future assets, your relationship with the advisor, and any additional services you request. Clients of independent contractor advisors pay an additional platform fee of 0.25% or 0.35% depending on who manages the account.

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Location

3675 74th St, Suite 3, Meriden, KS, 66512

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

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Other Business Activities

Bert is a trustee for Falley Farms I & II LP and a managing member of Falley Capital LLC, both family farm operations. He is also a partner in SS&C Real Estate, LLC and a CPA at SS&C Solutions, Inc., spending about a quarter of his time on tax preparation, accounting, and consulting.

Employment History
Current Registrations
Merit Financial Advisors
January 2026 - Present · 4 mos
Previous Registrations
Wealthcare Advisory Partners LLC
September 2020 - February 2026 · 5 yrs 5 mos
Avantax Investment Services, INC.Broker
October 2019 - September 2020 · 11 mos
Avantax Advisory Services
October 2019 - September 2020 · 11 mos
1st Global Advisors INC
November 2007 - October 2019 · 11 yrs 11 mos
1st Global Capital CORP.Broker
November 2007 - October 2019 · 11 yrs 11 mos
Transamerica Financial Advisors, INC.
July 1998 - November 2007 · 9 yrs 4 mos
Private Client Financial Services
May 1994 - December 2006 · 12 yrs 7 mos
Transamerica Financial Advisors, INC.Broker
February 1993 - November 2007 · 14 yrs 9 mos
State Registrations1 state
KS
Advisor

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.