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Matthew Rice

24 Years of Experience
Charlotte, NC
BrokerSells Insurance

Matthew Rice is a registered investment advisor at Cetera Investment Advisers LLC, based in Charlotte, NC, with 24 years of industry experience. Matthew operates on a fee-only basis, meaning they do not earn commissions from product sales. Their firm serves 584,487 clients with $160B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
10345 advisors
IM Fee
Planning only
Assets Under Management
$163.8B
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Location

Charlotte, NC

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

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Other Business ActivitiesSells Insurance

Matthew is a CPA providing accounting services and tax preparation to business owners and individuals since 2010, dedicating nearly full-time hours to this. He also sells insurance and annuity products through Avantax, spending a few hours per week on these activities.

Employment History
Current Registrations
Cetera Wealth Services, LLCBroker
September 2025 - Present · 8 mos
Cetera Investment Advisers LLC
September 2025 - Present · 8 mos
Previous Registrations
Avantax Advisory Services
June 2020 - September 2025 · 5 yrs 3 mos
Avantax Investment Services, INC.Broker
June 2020 - September 2025 · 5 yrs 3 mos
Ameriprise Financial Services, LLCBroker
September 2002 - July 2020 · 17 yrs 10 mos
Ameriprise Financial Services, LLC.
September 2002 - July 2020 · 17 yrs 10 mos
Ids Life Insurance CompanyBroker
September 2002 - July 2006 · 3 yrs 10 mos
Intersecurities, INC.Broker
August 2001 - January 2002 · 5 mos
Trusted Securities Advisors CORP.Broker
February 2001 - May 2001 · 3 mos
Mcdonald Investments INC.Broker
February 2001 - February 2001 · 0 mos
Investors Associates, INC.Broker
October 1993 - February 1994 · 4 mos
State Registrations8 states
ARMAMENCNYSCTNVA
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Matthew Rice - Financial Advisor | TrueAdvisor