MH
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Mark Heffel

31 Years of Experience
Beloit, WI
Broker

Mark Heffel is a registered investment advisor at Cetera Investment Advisers LLC, based in Beloit, WI, with 31 years of industry experience. Mark operates on a fee-only basis, meaning they do not earn commissions from product sales. Their firm serves 584,487 clients with $160B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
10345 advisors
IM Fee
Planning only
Assets Under Management
$163.8B
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Location

645 Third St, Beloit, WI, 53511

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

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Other Business Activities

Mark is a 25% owner of a family farm, dedicating about half his time to it. He also participates as a non-voting member of the investment policy committee for First National Bank & Trust Company-Wealth Management, but does not handle securities transactions or make investment decisions.

Employment History
Current Registrations
Cetera Investment Services LLCBroker
January 2026 - Present · 4 mos
Cetera Investment Advisers LLC
January 2026 - Present · 4 mos
Previous Registrations
Cetera Investment Advisers LLC
January 2014 - November 2025 · 11 yrs 10 mos
Cetera Investment Services LLCBroker
November 2011 - November 2025 · 14 yrs
Cetera Investment Services LLC
November 2011 - January 2014 · 2 yrs 2 mos
Robert W. Baird & CO. Incorporated
March 1994 - November 2011 · 17 yrs 8 mos
Robert W. Baird & CO. IncorporatedBroker
March 1994 - November 2011 · 17 yrs 8 mos
State Registrations2 states
ILWI
AdvisorBrokerBoth

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Exams
No exam information available for this advisor.