DM
DM

Daniel Mercado

30 Years of Experience
Wesley Chapel, FL
1 DisclosureSells Insurance

Daniel Mercado is a registered investment advisor at Regal Investment Advisors LLC, based in Wesley Chapel, FL, with 30 years of industry experience. Daniel operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Investment Management. Their firm serves 7,859 clients with $2.4B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
121 advisors
Number of Clients
7,859 clients
Average Client Portfolio
$311K average
Assets Under Management
$2.4B

Fee Structure

Minimum Investment:$10K
Investment management only (planning not offered)

LionShare charges an investment management fee that typically ranges from 0.30% to 1.00% per year, depending on the value of your account and the strategies used by your financial advisor. This fee is deducted directly from your account quarterly, in advance. The total advisory fee you pay includes LionShare's fee plus the fees charged by your financial advisor. Fees and payment arrangements are negotiable and vary on a case-by-case basis when LionShare is used by a primary financial advisor.

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Location

Wesley Chapel, FL

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History

Regulatory History (1)
What are disclosures? Advisors must report customer complaints, regulatory actions, and certain legal or financial events to the SEC. Not all disclosures are serious—many are settled disputes or minor violations. Learn how to evaluate them.
Customer Dispute
April 2009
Closed-No Action
Other Business ActivitiesSells Insurance

Daniel is an independent contractor for Fiduciary Planning, LLC, providing investment advisory services, which takes nearly full-time hours. He is also the President of Mercado Financial Group, LLC, a private business, and spends minimal time selling insurance products like life insurance, fixed annuities, and LTC through the same company.

Employment History
Current Registrations
Regal Investment Advisors LLC
July 2025 - Present · 10 mos
Previous Registrations
Sorrento Pacific Financial, LLC
September 2022 - September 2022 · 0 mos
Schorn Wealth
July 2019 - June 2025 · 5 yrs 11 mos
Sorrento Pacific Financial, LLCBroker
July 2019 - November 2023 · 4 yrs 4 mos
Sorrento Pacific Financial, LLC
July 2019 - July 2019 · 0 mos
First Allied Securities, INC.Broker
May 2008 - July 2019 · 11 yrs 2 mos
First Allied Advisory Services, INC.
January 2007 - July 2019 · 12 yrs 6 mos
Ffp Advisory Services INC
July 1997 - January 2007 · 9 yrs 6 mos
Ffp Securities, INC.Broker
February 1997 - May 2008 · 11 yrs 3 mos
United Securities Group, INC.Broker
April 1996 - March 1997 · 11 mos
John Hancock Distributors, INC.Broker
April 1995 - June 1996 · 1 yr 2 mos
John Hancock Mutual Life Insurance CompanyBroker
April 1995 - June 1996 · 1 yr 2 mos
State Registrations1 state
FL
Advisor

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Daniel Mercado - Financial Advisor | TrueAdvisor