RF
ChFC
RF
ChFC

Ross Ferrin

32 Years of Experience
Morrison, CO
1 DisclosureBrokerSells Insurance

Ross Ferrin is a ChFC-designated registered investment advisor at Integrity Alliance, LLC, based in Morrison, CO, with 32 years of industry experience. Ross is also registered as a broker, so some compensation may come from commissions on products sold. Their practice areas include Business Owners, Charitable Giving, Corporate Executives, Education Planning, and 8 more. Their firm serves 10,885 clients with $5.4B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
461 advisors
Number of Clients
10,885 clients
Average Client Portfolio
$497K average
Assets Under Management
$5.4B

Fee Structure

Minimum Investment:None
Planning is included in investment management (also available separately)
Portfolio-Based Fees (Tiered)
Portfolio ValueAnnual Fee
Up to $1.0M1.00%
$1.0M - $3.0M1.00%
$3M+0.50%

Schedule reflects base Select Program fees. Total fees can include additional advisor fees, platform fees, and third-party manager costs up to 2.80% annually. Fees are negotiable.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
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Location

Morrison, CO

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History

Regulatory History (1)
What are disclosures? Advisors must report customer complaints, regulatory actions, and certain legal or financial events to the SEC. Not all disclosures are serious—many are settled disputes or minor violations. Learn how to evaluate them.
Customer Dispute
July 2002
Settled
Other Business ActivitiesSells Insurance

Ross is a silent investor in a golf club rental business and a board member for Outfitters for Christ, spending minimal time on each. He also works with Oakmont Group, interfacing with clients about fixed insurance needs, taking nearly full-time hours.

Employment History
Current Registrations
Integrity Alliance, LLC.Broker
November 2025 - Present · 11 mos
Integrity Alliance, LLC
November 2025 - Present · 11 mos
Previous Registrations
Lion Street Advisors, LLC
January 2020 - November 2025 · 5 yrs 10 mos
Lion Street Financial, LLCBroker
January 2020 - November 2025 · 5 yrs 10 mos
Park Avenue Securities LLC
January 2017 - August 2019 · 2 yrs 7 mos
Park Avenue Securities LLCBroker
December 2016 - August 2019 · 2 yrs 8 mos
AXA Advisors, LLC
March 2000 - October 2016 · 16 yrs 7 mos
AXA Advisors, LLCBroker
January 1994 - October 2016 · 22 yrs 9 mos
The Equitable Life Assurance Society of the United StatesBroker
January 1994 - January 2000 · 6 yrs
State Registrations3 states
CACONC
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
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