LP
CFP
LP
CFP

Larry Palmer

31 Years of Experience
San Diego, CA
Sells Insurance

Larry Palmer is a CFP-designated registered investment advisor at Prime Capital Financial, based in San Diego, CA, with 31 years of industry experience. Larry operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Business Owners, Charitable Giving, Education Planning, Estate Planning, and 4 more. Their firm serves 19,012 clients with $30B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
254 advisors
Number of Clients
19,012 clients
Average Client Portfolio
$1.6M average
Assets Under Management
$30.1B

Fee Structure

Minimum Investment:$2.5K
Planning is included in investment management (also available separately)

Prime Capital Financial offers asset management services where fees typically range from 1.00% to 1.50% annually, but can range from 0.25% to 2.50% of the assets in your account. Fees are negotiable based on factors like the advisor, client type, complexity, account composition, trading activity, potential deposits, client relationship, and total assets managed. Different advisors may charge different fees for the same services. Clients also pay transaction costs. Some clients may be charged performance-based fees. A minimum investment of $100,000 is required for the Opportunistic Growth Strategy.

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Location

2550 5th Ave - Suite #709, San Diego, CA, 92103

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

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Other Business ActivitiesSells Insurance

Larry works as a Certified Financial Planner and is a trustee of the Palmer Family Trust. He is also involved with CHHSZ Holdings, LLC, which owns Prime Capital Investment Advisors, LLC. Larry also sells life insurance products and fixed insurance products, dedicating about 10-20% of his time to these activities.

Employment History
Current Registrations
Prime Capital Financial
April 2022 - Present · 4 yrs 1 mo
Previous Registrations
20/20 Capital Management, INC
November 2022 - December 2022 · 1 mo
Private Client Services, LLCBroker
January 2022 - December 2024 · 2 yrs 11 mos
20/20 Capital Management, INC
December 2015 - November 2022 · 6 yrs 11 mos
Ameritas Investment CORP
September 2004 - October 2017 · 13 yrs 1 mo
Ameritas Investment Company, LLCBroker
October 2003 - February 2022 · 18 yrs 4 mos
The Advisors Group, INC.
July 1997 - September 2004 · 7 yrs 2 mos
The Advisors Group, INC.Broker
August 1994 - October 2003 · 9 yrs 2 mos
State Registrations2 states
CATX
Advisor

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.