LP
CFP
LP
CFP

Larry Palmer

32 Years of Experience
San Diego, CA
Sells Insurance

Larry Palmer is a CFP-designated registered investment advisor at Prime Capital Financial, based in San Diego, CA, with 32 years of industry experience. Larry operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Alternative Investments, Annuities, Business Owners, Charitable Giving, and 10 more. Their firm serves 23,965 clients with $39B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
264 advisors
Number of Clients
23,965 clients
Average Client Portfolio
$1.6M average
Assets Under Management
$39.1B

Fee Structure

Minimum Investment:$2.5K
Planning is included in investment management (also available separately)
Portfolio-Based Fees (Flat)
Portfolio ValueAnnual Fee
Any1.50%

Standard asset management fees typically range between 1.00% and 1.50% annually, with a maximum of 2.50% and a minimum of 0.25%. Fees are negotiable depending on the advisor, account complexity, and total assets.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
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Location

2550 5th Ave - Suite #709, San Diego, CA, 92103

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Larry works as a Certified Financial Planner and is a trustee of the Palmer Family Trust. He is also involved with CHHSZ Holdings, LLC, which owns Prime Capital Investment Advisors, LLC. Larry also sells life insurance products and fixed insurance products, dedicating about 10-20% of his time to these activities.

Employment History
Current Registrations
Prime Capital Financial
April 2022 - Present · 4 yrs 6 mos
Previous Registrations
20/20 Capital Management, INC
November 2022 - December 2022 · 1 mo
Private Client Services, LLCBroker
January 2022 - December 2024 · 2 yrs 11 mos
20/20 Capital Management, INC
December 2015 - November 2022 · 6 yrs 11 mos
Ameritas Investment CORP
September 2004 - October 2017 · 13 yrs 1 mo
Ameritas Investment Company, LLCBroker
October 2003 - February 2022 · 18 yrs 4 mos
The Advisors Group, INC.
July 1997 - September 2004 · 7 yrs 2 mos
The Advisors Group, INC.Broker
August 1994 - October 2003 · 9 yrs 2 mos
State Registrations2 states
CATX
Advisor

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
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