LP
LP

Lisa Pugel

31 Years of Experience
Caledonia, WI
3 DisclosuresBrokerSells Insurance

Lisa Pugel is a registered investment advisor, based in Caledonia, WI, with 31 years of industry experience.

Location

Caledonia, WI

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History

Regulatory History (3)
What are disclosures? Advisors must report customer complaints, regulatory actions, and certain legal or financial events to the SEC. Not all disclosures are serious—many are settled disputes or minor violations. Learn how to evaluate them.
Customer Dispute
April 2024
Settled
Customer Dispute
May 2023
Withdrawn
Customer Dispute
August 2014
Settled
Other Business ActivitiesSells Insurance

Lisa is an agent for Avantax Insurance Agency, selling equity indexed annuities and potentially other insurance products, dedicating a few hours per week. She also has several other business activities, including real estate partnerships, business management, tax and accounting services, and financial planning, with the majority of her time dedicated to DB Wehring Wealth LLC.

Employment History
Current Registrations
Cetera Wealth Services, LLC
September 2025 - Present · 8 mos
Cetera Investment Advisers LLC
September 2025 - Present · 8 mos
Cetera Wealth Services, LLCBroker
September 2025 - Present · 8 mos
Previous Registrations
Avantax Advisory Services
August 2012 - September 2025 · 13 yrs 1 mo
Avantax Investment Services, INC.Broker
February 1995 - September 2025 · 30 yrs 7 mos
PFS Investments INC.Broker
December 1994 - February 1995 · 2 mos
State Registrations26 states
AZCACOFLGAIDILINKSKYLAMIMNMOMSNCNJNVNYOHSCTNTXVAWAWI
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Lisa Pugel - Financial Advisor | TrueAdvisor