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Rhonda Fraction

13 Years of Experience
Macungie, PA
1 DisclosureBroker

Rhonda Fraction is a registered investment advisor at Equitable Advisors, LLC, based in Macungie, PA, with 13 years of industry experience. Rhonda operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Estate Planning, Financial Planning & Coaching, Insurance Planning, Retirement Planning, and 1 more. Their firm serves 69,432 clients with $38B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
4570 advisors
Number of Clients
69,432 clients
Average Client Portfolio
$548K average
Assets Under Management
$38.0B

Fee Structure

Planning is included in investment management (also available separately)

Equitable Advisors offers investment management through LPL Financial programs and third-party asset managers (TAMPs). Fees vary depending on the program and assets invested.

For LPL programs like SAM, fees are based on a percentage of your portfolio. In some cases, you can choose whether to pay transaction charges directly or have the advisor pay them, which affects the overall advisory fee.

When using TAMPs, the fees are determined by the TAMP and a portion is paid to Equitable Advisors. The specific fees, minimums, and arrangements vary by TAMP, so it's important to review their brochures.

Equitable Advisors also offers ERISA fiduciary services to retirement plans, with fees determined by the specific services provided.

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Location

Macungie, PA

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History

Regulatory History (1)
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Financial
February 2018
Final
Other Business Activities

Rhonda works as a coach at Orangetheory Fitness and an instructor at Sonny's Foundation Rumble Boxing, dedicating a few hours per week to each activity. These activities are not investment-related.

Employment History
Current Registrations
Equitable Advisors, LLC
July 2024 - Present · 1 yr 10 mos
Equitable Advisors, LLC
June 2024 - Present · 1 yr 11 mos
Equitable Advisors, LLCBroker
June 2024 - Present · 1 yr 11 mos
Previous Registrations
Chase Investment Services CORP.Broker
August 2003 - October 2006 · 3 yrs 2 mos
Citicorp Investment ServicesBroker
July 1999 - July 2003 · 4 yrs
First Union Brokerage Services, INC.Broker
June 1997 - July 1999 · 2 yrs 1 mo
First Maryland Brokerage CorporationBroker
September 1994 - May 1997 · 2 yrs 8 mos
State Registrations2 states
NJPA
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.