JF
JF

John Forness

27 Years of Experience
Monroe, NC
Broker

John Forness is a registered investment advisor at Principal Securities, INC., based in Monroe, NC, with 27 years of industry experience. John operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Investment Management. Their firm serves 48,723 clients with $15B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
1680 advisors
Number of Clients
48,723 clients
Average Client Portfolio
$304K average
Assets Under Management
$14.8B

Fee Structure

Investment management only (planning not offered)

Principal Securities offers investment management through third-party money managers. The fees you pay depend on the specific program you choose and the amount you invest.

Under the Investment Adviser arrangement, Principal Securities charges a separate advisory fee, which is negotiable but will not exceed the following:

SEI Investment Management Corporation (Managed Account Solutions):

  • Up to 1.75% annually on assets up to $500,000
  • Up to 1.20% annually on assets between $500,001 and $999,999
  • Up to 1.10% annually on assets of $1 million and up

SEI Investment Management Corporation (Mutual Fund Model Program):

  • Up to 1.75% annually on assets up to $500,000
  • Up to 1.20% annually on assets between $500,001 and $999,999
  • Up to 1.10% annually on assets between $1,000,000 and $2,000,000
  • Up to 0.90% annually on assets of $2,000,001 and up

Fees are collected quarterly.

Under the Promoter arrangement, you don't pay Principal Securities any fees directly. The TPMM calculates and collects all fees and then pays a portion to Principal Securities as a promoter's fee, ranging from 0.07% to 1.5% of assets or up to 50% of the advisory fee.

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Location

Monroe, NC

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business Activities

John is a property manager for a family-owned lake house, managing weekly rentals during the summer months. He is also the elected President of his HOA, attending monthly/quarterly meetings.

Employment History
Current Registrations
Principal Securities, INC.
June 2024 - Present · 2 yrs 1 mo
Principal Securities, INC.
May 2024 - Present · 2 yrs 2 mos
Principal Securities, INC.Broker
May 2024 - Present · 2 yrs 2 mos
Previous Registrations
Wells Fargo Securities, LLCBroker
January 2020 - May 2024 · 4 yrs 4 mos
Wells Fargo Clearing Services, LLC
October 2015 - September 2019 · 3 yrs 11 mos
Wells Fargo Clearing Services, LLCBroker
October 2015 - September 2019 · 3 yrs 11 mos
Wells Fargo Securities, LLCBroker
November 2013 - September 2015 · 1 yr 10 mos
Wells Fargo Advisors, LLC
December 2008 - November 2013 · 4 yrs 11 mos
Wells Fargo Advisors, LLCBroker
November 2008 - November 2013 · 5 yrs
E*trade Securities LLCBroker
January 2006 - February 2006 · 1 mo
Harrisdirect LLCBroker
September 2000 - December 2005 · 5 yrs 3 mos
Banc of America Investment Services, INC.Broker
October 1998 - August 2000 · 1 yr 10 mos
Investors Capital CORP.Broker
June 1997 - October 1998 · 1 yr 4 mos
Ids Life Insurance CompanyBroker
May 1995 - July 1997 · 2 yrs 2 mos
American Express Financial Advisors INC.Broker
May 1995 - February 1997 · 1 yr 9 mos
State Registrations50 states
AKALARAZCACOCTDCDEFLGAHIIAIDILINKSKYLAMAMDMEMIMNMOMSMTNCNDNENHNJNMNVNYOHOKORPARISCSDTXUTVAVTWAWIWVWY
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
John Forness - Financial Advisor | TrueAdvisor