BW
BW

Bernadina Williams

30 Years of Experience
Ocala, FL
2 DisclosuresBrokerSells Insurance

Bernadina Williams is a registered investment advisor at Principal Securities, INC., based in Ocala, FL, with 30 years of industry experience. Bernadina operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Investment Management. Their firm serves 48,723 clients with $15B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
1680 advisors
Number of Clients
48,723 clients
Average Client Portfolio
$304K average
Assets Under Management
$14.8B

Fee Structure

Investment management only (planning not offered)

Principal Securities offers investment management through third-party money managers. The fees you pay depend on the specific program you choose and the amount you invest.

Under the Investment Adviser arrangement, Principal Securities charges a separate advisory fee, which is negotiable but will not exceed the following:

SEI Investment Management Corporation (Managed Account Solutions):

  • Up to 1.75% annually on assets up to $500,000
  • Up to 1.20% annually on assets between $500,001 and $999,999
  • Up to 1.10% annually on assets of $1 million and up

SEI Investment Management Corporation (Mutual Fund Model Program):

  • Up to 1.75% annually on assets up to $500,000
  • Up to 1.20% annually on assets between $500,001 and $999,999
  • Up to 1.10% annually on assets between $1,000,000 and $2,000,000
  • Up to 0.90% annually on assets of $2,000,001 and up

Fees are collected quarterly.

Under the Promoter arrangement, you don't pay Principal Securities any fees directly. The TPMM calculates and collects all fees and then pays a portion to Principal Securities as a promoter's fee, ranging from 0.07% to 1.5% of assets or up to 50% of the advisory fee.

Loading...

Location

50 SE 16th Ave, Ocala, FL, 34471

Get directions

History

Regulatory History (2)
What are disclosures? Advisors must report customer complaints, regulatory actions, and certain legal or financial events to the SEC. Not all disclosures are serious—many are settled disputes or minor violations. Learn how to evaluate them.
Customer Dispute
October 2010
Denied
Customer Dispute
July 2007
Denied
Other Business ActivitiesSells Insurance

Bernadina is involved in several outside business activities, including serving on the Investment Committee at Monroe Regional Medical Center, owning rental properties through BALLS 14 LLC, and holding board positions at North Central Florida Clarinet Choir, Marion County Democratic Executive Committee, River Grove Inc, Salvation Army, and NAMI of Marion County Inc. Bernadina also engages in outside insurance activities.

Employment History
Current Registrations
Principal Securities, INC.
December 2013 - Present · 12 yrs 5 mos
Principal Securities, INC.Broker
December 2013 - Present · 12 yrs 5 mos
Previous Registrations
Merrill Lynch, Pierce, Fenner & Smith Incorporated
December 2002 - December 2013 · 11 yrs
Merrill Lynch, Pierce, Fenner & Smith IncorporatedBroker
November 2002 - December 2013 · 11 yrs 1 mo
Morgan Stanley
November 1995 - December 2002 · 7 yrs 1 mo
Morgan Stanley Dw INC.Broker
November 1995 - December 2002 · 7 yrs 1 mo
State Registrations7 states
FLGAMAMSNCOHVA
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.