RB
CFP
RB
CFP

Robert Bird

30 Years of Experience
Memphis, TN

Robert Bird is a CFP-designated registered investment advisor at Mercer Global Advisors INC., based in Memphis, TN, with 30 years of industry experience. Robert operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Alternative Investments, Annuities, Business Owners, Charitable Giving, and 9 more. Their firm serves 36,172 clients with $84B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
753 advisors
Number of Clients
36,172 clients
Average Client Portfolio
$2.3M average
Assets Under Management
$84.4B

Fee Structure

Planning is included in investment management
Minimum Annual Fee:$1,200
Portfolio-Based Fees (Tiered)
Portfolio ValueAnnual Fee
Up to $1.0M1.10%
$1.0M - $2.0M1.00%
$2.0M - $5.0M0.90%
$5.0M - $10.0M0.75%
$10M+0.50%

Schedule reflects the Custom Wealth and Ascend Group standard tiers. Other service levels such as Wealth Path and Guided Investing have different fee schedules and minimums.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
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Location

1053 West Rex Road, Suite 102, Memphis, TN, 38119

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business Activities

Robert volunteers as a karate instructor at the YMCA of Cordova since 2015. This takes about 10-20% of his time.

Employment History
Current Registrations
Mercer Global Advisors INC.
April 2025 - Present · 1 yr 7 mos
Previous Registrations
Apw Capital, INC.Broker
March 2018 - June 2023 · 5 yrs 3 mos
Vishria Bird Financial Group, LLC
March 2018 - December 2025 · 7 yrs 9 mos
Ameriprise Financial Services, INC.
February 2004 - March 2018 · 14 yrs 1 mo
Ameriprise Financial Services, INC.Broker
June 1998 - March 2018 · 19 yrs 9 mos
Ids Life Insurance CompanyBroker
June 1998 - July 2006 · 8 yrs 1 mo
Morgan Keegan & Company, INC.Broker
July 1997 - June 1998 · 11 mos
American Express Financial Advisors INC.Broker
April 1996 - July 1997 · 1 yr 3 mos
Ids Life Insurance CompanyBroker
April 1996 - July 1997 · 1 yr 3 mos
State Registrations2 states
TNTX
Advisor

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
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