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CFP
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CFP

Amy Datema

25 Years of Experience
Richardson, TX
1 DisclosureBrokerSells Insurance

Amy Datema is a CFP-designated registered investment advisor at Ameriprise Financial Services, LLC, based in Richardson, TX, with 25 years of industry experience. Amy operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Investment Management. Their firm serves 1,330,280 clients with $560B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
12781 advisors
Number of Clients
1,330,280 clients
Average Client Portfolio
$424K average
Assets Under Management
$564.6B

Fee Structure

Minimum Investment:$2K

Ameriprise Financial Services offers several managed account programs. The fees vary depending on the program selected. These fees include an asset-based fee, which covers investment advisory services and investment management fees. Some accounts may also have an Investments and Infrastructure Support Fee. Clients also pay investment costs, which are the underlying fees related to investment products purchased within the managed account. Additional fees and expenses may be incurred based on the nature of the investments.

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Location

2007 N Collins Blvd, Ste 401, Richardson, TX, 75080

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History

Regulatory History (1)
What are disclosures? Advisors must report customer complaints, regulatory actions, and certain legal or financial events to the SEC. Not all disclosures are serious—many are settled disputes or minor violations. Learn how to evaluate them.
Customer Dispute
March 2014
Settled
Other Business ActivitiesSells Insurance

Amy operates her LPL business under the DBA MaxWealth Management. She also sells non-variable insurance products through American Equity and Ocean View Life and Annuity Company/Hanson Insurance, dedicating minimal time and a few hours per week, respectively.

Employment History
Current Registrations
Ameriprise Financial Services, LLCBroker
August 2025 - Present · 9 mos
Ameriprise Financial Services, LLC
August 2025 - Present · 9 mos
Previous Registrations
LPL Financial LLCBroker
August 2020 - August 2025 · 5 yrs
LPL Financial LLC
August 2020 - August 2025 · 5 yrs
Comerica Securities
May 2018 - August 2020 · 2 yrs 3 mos
Comerica SecuritiesBroker
May 2018 - August 2020 · 2 yrs 3 mos
CUNA Brokerage Services, INC.
April 2017 - March 2018 · 11 mos
CUNA Brokerage Services, INC.Broker
February 2017 - March 2018 · 1 yr 1 mo
AXA Advisors, LLC
December 2016 - December 2016 · 0 mos
AXA Advisors, LLCBroker
December 2016 - December 2016 · 0 mos
Oneamerica Securities, INC.
August 2016 - February 2017 · 6 mos
Oneamerica Securities, INC.Broker
August 2016 - February 2017 · 6 mos
CUNA Brokerage Services, INC.
April 2015 - July 2016 · 1 yr 3 mos
CUNA Brokerage Services, INC.Broker
April 2015 - July 2016 · 1 yr 3 mos
J.P. Morgan Securities LLC
December 2014 - April 2015 · 4 mos
J.P. Morgan Securities LLCBroker
December 2014 - April 2015 · 4 mos
Cetera Investment Advisers LLC
February 2014 - November 2014 · 9 mos
Cetera Investment Services LLC
December 2013 - February 2014 · 2 mos
Cetera Investment Services LLCBroker
December 2013 - November 2014 · 11 mos
Asset & Financial Planning, LTD
September 2013 - November 2013 · 2 mos
Prime Capital Services, INC.Broker
August 2013 - November 2013 · 3 mos
Fifth Third Securities, INC.
October 2010 - August 2013 · 2 yrs 10 mos
Fifth Third Securities, INC.Broker
September 2010 - August 2013 · 2 yrs 11 mos
Amsouth Investment Management Company LLC
May 2006 - October 2006 · 5 mos
Amsouth Investment Services, INC.Broker
April 2006 - October 2006 · 6 mos
Metlife Securities INC.
February 2006 - April 2006 · 2 mos
Metlife Securities INC.Broker
January 2006 - April 2006 · 3 mos
Metropolitan Life Insurance CompanyBroker
January 2006 - April 2006 · 3 mos
Amsouth Investment Management Company LLC
October 2003 - January 2006 · 2 yrs 3 mos
Amsouth Investment Services, INC.Broker
August 2003 - January 2006 · 2 yrs 5 mos
Banc of America Investment Services, INC.
March 2003 - August 2003 · 5 mos
Banc of America Investment Services, INC.Broker
March 2003 - August 2003 · 5 mos
Suntrust Securities, INC.
September 2000 - March 2003 · 2 yrs 6 mos
Suntrust Securities, INC.Broker
September 2000 - March 2003 · 2 yrs 6 mos
Raymond James & Associates, INC.Broker
May 1998 - September 2000 · 2 yrs 4 mos
Raymond James & Associates, INC.Broker
April 1996 - September 1997 · 1 yr 5 mos
State Registrations3 states
FLMITX
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.