VR
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Valerie Rivera

20 Years of Experience
Palm Desert, CA
Broker

Valerie Rivera is a registered investment advisor at D.A. Davidson & CO., based in Palm Desert, CA, with 20 years of industry experience. Valerie operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Investment Management, Retirement Planning. Their firm serves 70,118 clients with $42B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
686 advisors
IM Fee
Planning only
Assets Under Management
$41.8B

Fee Structure

Investment management only (planning not offered)

Detailed fee information is not available for this advisor. View their full brochure on SEC.gov for fee details.

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Location

74-245 Highway 111, Suite E-101, Palm Desert, CA, 92260

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

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Other Business Activities

Valerie owns a small home business selling Young Living products, dedicating about 10-20% of her time. She also serves as secretary and treasurer for Anchored to The Cross Ministries Inc, spending a few hours per week on this role.

Employment History
Current Registrations
D.A. Davidson & CO.Broker
July 2025 - Present · 10 mos
D.A. Davidson & CO.
July 2025 - Present · 10 mos
Previous Registrations
Raymond James & Associates, INC.Broker
June 2014 - July 2025 · 11 yrs 1 mo
Raymond James & Associates, INC.
June 2014 - July 2025 · 11 yrs 1 mo
Morgan Stanley
June 2009 - July 2014 · 5 yrs 1 mo
Morgan StanleyBroker
June 2009 - July 2014 · 5 yrs 1 mo
Morgan Stanley & CO. Incorporated
October 2008 - June 2009 · 8 mos
Morgan Stanley & CO. IncorporatedBroker
October 2008 - June 2009 · 8 mos
Citigroup Global Markets INC.
January 2006 - November 2008 · 2 yrs 10 mos
Citigroup Global Markets INC.Broker
December 2005 - November 2008 · 2 yrs 11 mos
State Registrations30 states
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AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.