JL
JL

Jeffrey Lorenz

27 Years of Experience
Holland, MI
Sells Insurance

Jeffrey Lorenz is a registered investment advisor at Advisory Alpha, LLC, based in Holland, MI, with 27 years of industry experience. Jeffrey operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Education Planning, Estate Planning, Investment Management, Real Estate Investing, and 2 more. Their firm serves 13,126 clients with $3.5B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
60 advisors
Number of Clients
13,126 clients
Average Client Portfolio
$264K average
Assets Under Management
$3.5B

Fee Structure

Minimum Investment:None

Advisory Alpha charges a percentage of your portfolio each year, ranging from 0.10% to 1.70%, depending on the services provided. The fees are negotiable depending on your needs and the complexity of your situation. Fees are generally paid quarterly. Some investment advisor representatives may choose to include a minimum annual fee as a condition for starting and maintaining a relationship.

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Location

348 S Waverly Rd, Suite 100, Holland, MI, 49423

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Jeffrey is the President of 401 Financial, where he is involved in insurance product sales. He is also a licensed insurance agent, dedicating full-time hours to insurance sales.

Employment History
Current Registrations
Advisory Alpha, LLC
September 2021 - Present · 5 yrs
Previous Registrations
Mutual Advisors, LLC
January 2016 - August 2021 · 5 yrs 7 mos
Mutual Securities, INC.Broker
January 2016 - August 2021 · 5 yrs 7 mos
LPL Financial LLC
December 2011 - January 2016 · 4 yrs 1 mo
LPL Financial LLCBroker
December 2011 - January 2016 · 4 yrs 1 mo
Essex National Securities, INC.Broker
November 2006 - December 2011 · 5 yrs 1 mo
Addison Avenue Financial Partners, LLC
January 2006 - December 2011 · 5 yrs 11 mos
Cuso Financial Services, L.P.
October 2005 - December 2006 · 1 yr 2 mos
Cuso Financial Services, L.P.Broker
October 2005 - December 2006 · 1 yr 2 mos
Pension Planners Securities, INC.Broker
February 2005 - October 2005 · 8 mos
Pension Planners Securities, INC.
January 2005 - October 2005 · 9 mos
Securities America Advisors INC
October 2001 - December 2002 · 1 yr 2 mos
Securities America, INC.Broker
August 2001 - February 2003 · 1 yr 6 mos
Primevest Financial Services, INC.Broker
November 2000 - October 2001 · 11 mos
Financial Network Investment CorporationBroker
September 1997 - November 2000 · 3 yrs 2 mos
Dean Witter Reynolds INC.Broker
May 1996 - September 1997 · 1 yr 4 mos
State Registrations1 state
CA
Advisor

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.