DH
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Danny Horn

29 Years of Experience
Urbandale, IA
2 DisclosuresBroker

Danny Horn is a registered investment advisor at Integrity Alliance, LLC, based in Urbandale, IA, with 29 years of industry experience. Danny operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Investment Management. Their firm serves 14,148 clients with $2.4B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
457 advisors
Number of Clients
14,148 clients
Average Client Portfolio
$170K average
Assets Under Management
$2.4B

Fee Structure

Minimum Investment:None
Investment management only (planning not offered)

Integrity Alliance offers investment management through various programs.

Edge Program:

  • Fees include a program fee (up to 0.35% annually), an advisor fee (up to 2.00% annually), and potential third-party sub-advisor fees.

Select Program:

  • Fees range from 1.00% to 2.80% annually on the first $1,000,000, 1.00% to 2.20% on the next $2,000,000, and 0.50% to 1.75% on assets over $3,000,000.
  • A 0.10% trading platform fee is added to the maximum account fee for accounts with the broker-dealer arm.

Fees are assessed on all assets, including cash and money market balances. Margin accounts may incur additional fees. Fees are typically charged quarterly in advance, pro-rated for mid-quarter openings, and adjusted for significant deposits or withdrawals.

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Location

4135 NW Urbandale Dr, Urbandale, IA, 50322

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History

Regulatory History (2)
What are disclosures? Advisors must report customer complaints, regulatory actions, and certain legal or financial events to the SEC. Not all disclosures are serious—many are settled disputes or minor violations. Learn how to evaluate them.
Customer Dispute
July 2006
Settled
Customer Dispute
August 2003
Denied
Other Business Activities

Danny owns Senior Capital Services DBA, a sole proprietorship. He states that he owned this DBA in the past and has no current duties or compensation.

Employment History
Current Registrations
Integrity Alliance, LLC
August 2017 - Present · 9 yrs 1 mo
Integrity Alliance, LLC.Broker
August 2017 - Present · 9 yrs 1 mo
Previous Registrations
SA Stone Investment Advisors INC.
January 2015 - August 2017 · 2 yrs 7 mos
SA Stone Wealth Management INC.Broker
September 2014 - August 2017 · 2 yrs 11 mos
Sterne Agee Investment Advisor Services, INC.
February 2005 - January 2015 · 9 yrs 11 mos
Wrp Investments, INC.Broker
February 2005 - September 2014 · 9 yrs 7 mos
National Planning Corporation ("npc of America" in Fl & Ny)
October 2002 - February 2005 · 2 yrs 4 mos
National Planning CorporationBroker
June 2002 - February 2005 · 2 yrs 8 mos
Locust Street Securities, INC.Broker
March 1998 - July 2002 · 4 yrs 4 mos
Securities America, INC.Broker
May 1996 - March 1998 · 1 yr 10 mos
State Registrations4 states
FLNMOHWA
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Danny Horn - Financial Advisor | TrueAdvisor