Brian Kelleher

Simplify Asset Management primarily works with institutional clients. Simplify manages exchange-traded funds (ETFs) and separately managed accounts (SMAs). Fees for ETFs are calculated as a percentage of the fund's daily net assets. Fees for SMAs include a management fee (up to 2% per year), a performance-based fee (up to 30% per year), and a set-up fee (up to 1%). These fees are negotiable and depend on factors like the client's investment objectives and the amount of assets in the account. Simplify also provides model portfolios to other registered investment advisors, but does not charge a separate fee for these. Instead, Simplify receives compensation from sales of Simplify ETFs included in the model portfolios.