EF
EF

Eric Flaten

26 Years of Experience
East Wenatchee, WA
Sells Insurance

Eric Flaten is a registered investment advisor at Simplicity Wealth, based in East Wenatchee, WA, with 26 years of industry experience. Eric operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Financial Planning & Coaching, High Net Worth, Investment Management, Retirement Planning. Their firm serves 5,619 clients with $3.6B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
168 advisors
Number of Clients
5,619 clients
Average Client Portfolio
$640K average
Assets Under Management
$3.6B

Fee Structure

Minimum Investment:None

Simplicity Wealth's fees are based on a percentage of your assets under management, ranging from 0.10% to 2.00%. The specific fee depends on the services selected by your advisor. The fees cover investment management, research, monitoring, and other operational services. Additional fees may include model manager fees, custodial fees, and transaction fees. Simplicity Wealth also offers proprietary model portfolios.

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Location

East Wenatchee, WA

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Eric is a licensed insurance producer in Washington since 2009, selling life, disability, variable life, and variable annuity products, dedicating minimal time to this activity. He is also a real estate broker for personal and family use since 2018, spending a few hours per week, and provides financial advisory services through ePersonal Financial, LLC. Additionally, Eric offers college planning services through ePersonal College LLC, spending about half his time, and serves as the treasurer for Legacy Landing Homeowners Association, dedicating minimal time.

Employment History
Current Registrations
Simplicity Wealth
February 2025 - Present · 1 yr 3 mos
Previous Registrations
Lifepro Asset Management
August 2024 - February 2025 · 6 mos
Sowell Management
September 2016 - October 2024 · 8 yrs 1 mo
Concert Wealth Management
September 2015 - January 2017 · 1 yr 4 mos
Morgan Stanley
June 2009 - September 2015 · 6 yrs 3 mos
Citigroup Global Markets INC.
February 2008 - June 2009 · 1 yr 4 mos
Wells Fargo Investments, LLC
March 2003 - February 2008 · 4 yrs 11 mos
Merrill Lynch Pierce Fenner & Smith INC.
August 1999 - April 2003 · 3 yrs 8 mos
State Registrations1 state
WA
Advisor

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Eric Flaten - Financial Advisor | TrueAdvisor