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Rodney Rollins

26 Years of Experience
Roseville, CA
BrokerSells Insurance

Rodney Rollins is a registered investment advisor at LPL Financial LLC, based in Roseville, CA, with 26 years of industry experience. Their practice areas include Investment Management. Their firm serves 1,676,192 clients with $620B in assets under management.

Compensation
Commission-BasedFee-Only (% of Portfolio)Fixed/Hourly
Firm Size
27420 advisors
Number of Clients
1,676,192 clients
Average Client Portfolio
$369K average
Assets Under Management
$618.9B

Fee Structure

Minimum Investment:$1K
Investment management only (planning not offered)

LPL Financial, along with your advisor, charges an annual fee based on the value of your account. This fee covers asset management, administrative, and custodial services. The fee is negotiable, but the maximum is 2.50% per year, paid quarterly in advance. LPL may share a portion of this fee with your advisor.

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Location

915 Highland Pointe Dr Ste 250, Roseville, CA, 95678

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Rodney is the owner of Norcal Financial Group, where he sells insurance products and oversees the business, dedicating a few hours per week. He also owns Norcal Financial Group as a DBA, offering securities and investment advisory services, which takes nearly full-time.

Employment History
Current Registrations
LPL Financial LLC
July 2025 - Present · 10 mos
LPL Financial LLCBroker
July 2025 - Present · 10 mos
Previous Registrations
Next Financial Group, INC.
June 2014 - July 2025 · 11 yrs 1 mo
Next Financial Group, INC.Broker
September 2007 - July 2025 · 17 yrs 10 mos
Financial Network Investment CorporationBroker
June 1999 - October 2007 · 8 yrs 4 mos
State Registrations29 states
AKALAZCACOFLGAHIIDILKYMDMIMTNCNENMNVNYOHOKORRITNTXUTVAWAWY
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.