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Kendall Kruger

29 Years of Experience
Ankeny, IA
2 DisclosuresBrokerSells Insurance

Kendall Kruger is a registered investment advisor at Principal Securities, INC., based in Ankeny, IA, with 29 years of industry experience. Kendall is also registered as a broker, so some compensation may come from commissions on products sold. Their practice areas include Investment Management, Retirement Planning. Their firm serves 51,941 clients with $17B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
1709 advisors
Number of Clients
51,941 clients
Average Client Portfolio
$328K average
Assets Under Management
$17.0B

Fee Structure

Minimum Investment:$10K
Investment management only (planning not offered)
Portfolio-Based Fees (Tiered)
Portfolio ValueAnnual Fee
Up to $150K1.75%
$150K - $250K1.75%
$250K - $500K1.75%
$500K - $1000K1.20%
$1M+1.10%

Fees are negotiable and collected quarterly in arrears. Schedule reflects the SEI Managed Account Solutions program maximum fees. Other programs utilize promoter fees ranging from 0.07% to 1.50% or asset-based fees up to 1.95%.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
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Location

Ankeny, IA

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History

Regulatory History (2)
What are disclosures? Advisors must report customer complaints, regulatory actions, and certain legal or financial events to the SEC. Not all disclosures are serious—many are settled disputes or minor violations. Learn how to evaluate them.
Customer Dispute
November 2010
Settled
Customer Dispute
February 2010
Settled
Other Business ActivitiesSells Insurance

Kendall sells fixed life insurance, long-term care insurance, and fixed annuities through various carriers since 2014. Kendall is also the owner of DK Kruger LLC, established in 2023 for tax purposes, and spends minimal time on it.

Employment History
Current Registrations
Principal Securities, INC.
December 2016 - Present · 9 yrs 10 mos
Principal Securities, INC.Broker
August 1997 - Present · 29 yrs 2 mos
State Registrations11 states
ARAZCOCTGAIAMIMNMONETX
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
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