RB
PFS
RB
PFS

Roland Baird

28 Years of Experience
Greenville, SC
BrokerSells Insurance

Roland Baird is a PFS-designated registered investment advisor at Cetera Investment Advisers LLC, based in Greenville, SC, with 28 years of industry experience. Roland operates on a fee-only basis, meaning they do not earn commissions from product sales. Their firm serves 584,487 clients with $160B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
10345 advisors
IM Fee
Planning only
Assets Under Management
$163.8B
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Location

700 E North St, Ste B, Greenville, SC, 29601

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

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Other Business ActivitiesSells Insurance

Roland is involved in several business activities, including selling insurance products like annuities, managing rental properties, photography, mortgage origination, and tax preparation/accounting through Roland M. Baird & Co. PA and Greene, Finney, Cauley, CPA's LLC, each taking about two-thirds of his time.

Employment History
Current Registrations
Cetera Investment Advisers LLC
September 2025 - Present · 8 mos
Cetera Wealth Services, LLCBroker
September 2025 - Present · 8 mos
Previous Registrations
Avantax Advisory Services
January 2010 - September 2025 · 15 yrs 8 mos
Avantax Investment Services, INC.Broker
October 1997 - September 2025 · 27 yrs 11 mos
State Registrations3 states
NCSCTX
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.