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Sheila Ross

27 Years of Experience
Tampa, FL
Broker

Sheila Ross is a registered investment advisor at Advice and Planning Services, based in Tampa, FL, with 27 years of industry experience. Sheila operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Investment Management, Retirement Planning. Their firm serves 72,807 clients with $34B in assets under management.

Compensation
Fee-Only (% of Portfolio)
Firm Size
1640 advisors
Number of Clients
72,807 clients
Average Client Portfolio
$472K average
Assets Under Management
$34.3B

Fee Structure

Minimum Investment:$5K
Planning is included in investment management

TC Services offers several managed account programs with different fee structures:

  • TIAA Personal Portfolio (TPP): 0.30% annually of the assets managed. This program is closed to new investors.
  • TIAA Portfolio Advisor (PA): Fees range from 1.15% to 0.40% annually based on a tiered schedule.
  • Private Asset Management (PAM): Fees range from 0.90% to 0.40% annually for a blended portfolio, or 0.50% to 0.15% annually for a fixed income portfolio, based on a tiered schedule. Transaction costs are additional for PAM.

TC Services may negotiate fee arrangements based on various factors. The fees for TPP and PA are inclusive of most transaction costs, while PAM has separate transaction costs.

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Location

5411 Skycenter Drive, Suite 250, Marketing Group, Tampa, FL, 33607

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business Activities

Sheila is an independent consultant for MaryKay, selling cosmetics and personal care products, dedicating minimal time to this. She also serves as president of both the Phi Kappa Tau Delta Gamma Chapter Parents Club and the Misty Ridge Homeowners Association.

Employment History
Current Registrations
Advice and Planning Services
June 2012 - Present · 13 yrs 11 mos
Tiaa-Cref Individual & Institutional Services, LLCBroker
March 2012 - Present · 14 yrs 2 mos
Tiaa-Cref Individual & Institutional Services, LLC
March 2012 - Present · 14 yrs 2 mos
Previous Registrations
Nuveen Securities, LLCBroker
March 2023 - December 2025 · 2 yrs 9 mos
J.W. Cole Financial, INC.Broker
April 2009 - February 2012 · 2 yrs 10 mos
Raymond James Financial Services, INC.Broker
January 2009 - April 2009 · 3 mos
Citigroup Global Markets INC.Broker
July 2007 - October 2008 · 1 yr 3 mos
Raymond James & Associates, INC.Broker
August 2005 - July 2007 · 1 yr 11 mos
Raymond James Financial Services, INC.Broker
September 2001 - July 2007 · 5 yrs 10 mos
Suntrust Securities, INC.Broker
May 1999 - September 2001 · 2 yrs 4 mos
T. Rowe Price Investment Services, INC.Broker
January 1998 - April 1999 · 1 yr 3 mos
State Registrations2 states
FLGA
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Sheila Ross - Financial Advisor | TrueAdvisor