MC
ChFC
MC
ChFC

Melissa Coppage

28 Years of Experience
Waukesha, WI
BrokerSells Insurance

Melissa Coppage is a ChFC-designated registered investment advisor at Robert W. Baird & CO. Incorporated, based in Waukesha, WI, with 28 years of industry experience. Melissa is also registered as a broker, so some compensation may come from commissions on products sold. Their practice areas include Alternative Investments, Estate Planning, High Net Worth, Investment Management, and 3 more. Their firm serves 241,359 clients with $390B in assets under management.

Compensation
Commission-BasedFee-Only (% of Portfolio)Fixed/Hourly
Firm Size
2611 advisors
Number of Clients
241,359 clients
Average Client Portfolio
$1.6M average
Assets Under Management
$394.1B

Fee Structure

Investment management only (planning not offered)

Robert W. Baird & Co. charges an ongoing annual fee for portfolio management, which is bundled with trade execution and custody services as part of a wrap fee program. The specific fee amount depends on the chosen program, strategy, and the size of your portfolio, and is generally calculated as a percentage of the assets they manage for you. Additional costs may apply if managers execute trades away from Baird or if you utilize specialized overlay services.

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Location

N17 W24222 Riverwood Dr., Ste 240, Waukesha, WI, 53188

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Melissa owns rental properties, is an insurance and investment advisor through Sunrae Financial, and is an agent for an insurance brokerage. She also works with Avantax Insurance Agency selling annuities and dedicates a full-time effort to Vantage Pointe Financial Group for client account management.

Employment History
Current Registrations
Robert W. Baird & CO. IncorporatedBroker
May 2026 - Present · 5 mos
Robert W. Baird & CO. Incorporated
May 2026 - Present · 5 mos
Previous Registrations
Cetera Wealth Services, LLCBroker
September 2025 - June 2026 · 9 mos
Cetera Investment Advisers LLC
September 2025 - June 2026 · 9 mos
Avantax Investment Services, INC.Broker
October 2021 - September 2025 · 3 yrs 11 mos
Avantax Advisory Services
October 2021 - September 2025 · 3 yrs 11 mos
Royal Alliance Associates, INC.
November 2018 - October 2021 · 2 yrs 11 mos
Royal Alliance Associates, INC.Broker
November 2018 - October 2021 · 2 yrs 11 mos
Signator Investors, INC.
March 2017 - November 2018 · 1 yr 8 mos
Signator Investors, INC.Broker
June 1998 - November 2018 · 20 yrs 5 mos
State Registrations16 states
AKALAZCACOFLGAILINMIMNMSNYOKSDWI
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
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