LL
CFP
LL
CFP

Lily Lu

27 Years of Experience
Diamond Bar, CA
1 DisclosureBrokerSells Insurance

Lily Lu is a CFP-designated registered investment advisor at Osaic Wealth, INC., based in Diamond Bar, CA, with 27 years of industry experience. Lily operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Business Owners, Education Planning, Estate Planning, Investment Management, and 1 more. Their firm serves 574,829 clients with $200B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
9246 advisors
Number of Clients
574,829 clients
Average Client Portfolio
$348K average
Assets Under Management
$200.3B

Fee Structure

Minimum Investment:$5.5K

Osaic Wealth offers investment management through several platforms, including Advisor Managed Portfolios, Unified Managed Accounts, and Signator Managed Account Platform. Fees are negotiable and based on a percentage of the assets in your account. The fees cover advisory services, custodial services, and in some cases, transaction costs. Mutual funds and ETFs within these accounts have their own internal fees. Some programs have wrap accounts where all costs are bundled into one fee.

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Location

1300 Valley Vista Dr, Ste 207, Diamond Bar, CA, 91765

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History

Regulatory History (1)
What are disclosures? Advisors must report customer complaints, regulatory actions, and certain legal or financial events to the SEC. Not all disclosures are serious—many are settled disputes or minor violations. Learn how to evaluate them.
Customer Dispute
September 2009
Settled
Other Business ActivitiesSells Insurance

Lily is a fee-based manager, reviewing the performance of money managers. Lily also sells fixed insurance products to clients, dedicating about 10-20% of her time to each activity.

Employment History
Current Registrations
Osaic Wealth, INC.
June 2024 - Present · 1 yr 11 mos
Osaic Wealth, INC.Broker
June 2024 - Present · 1 yr 11 mos
Previous Registrations
Securities America Advisors, INC.
January 2010 - June 2024 · 14 yrs 5 mos
Securities America, INC.Broker
January 2010 - June 2024 · 14 yrs 5 mos
Banc of America Investment Services, INC.Broker
March 2004 - October 2009 · 5 yrs 7 mos
Banc of America Investment Services, INC.
March 2004 - October 2009 · 5 yrs 7 mos
Uvest Financial Services Group, INC.Broker
February 2004 - May 2004 · 3 mos
Uvest Financial Services And/or Compass Capital
February 2004 - May 2004 · 3 mos
Primevest Financial Services, INC.Broker
May 2002 - February 2004 · 1 yr 9 mos
Ifmg Securities, INC.Broker
July 2000 - April 2002 · 1 yr 9 mos
Pruco Securities CorporationBroker
May 1998 - January 2000 · 1 yr 8 mos
State Registrations5 states
CAILMNNCNV
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.