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William Rothrock

25 Years of Experience
Fairport, NY
1 DisclosureSells Insurance

William Rothrock is a registered investment advisor at Rothrock Financial Group, based in Fairport, NY, with 25 years of industry experience. William operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Retirement Planning. Their firm serves 1 clients with $10M in assets under management.

Compensation
Fee-Only (% of Portfolio)
Firm Size
1 advisor
Number of Clients
1 client
Average Client Portfolio
$10.0M average
Assets Under Management
$10.0M

Fee Structure

Investment management only (planning not offered)
Portfolio-Based Fees (Flat)
Portfolio ValueAnnual Fee
Any0.50%

Fee applies to 401k analysis for legal firms.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
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Location

2 Halstead Rise, Fairport, NY, 14450

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History

Regulatory History (1)
What are disclosures? Advisors must report customer complaints, regulatory actions, and certain legal or financial events to the SEC. Not all disclosures are serious—many are settled disputes or minor violations. Learn how to evaluate them.
Customer Dispute
April 2003
Denied
Other Business ActivitiesSells Insurance

William is a consultant for Brant Hickey & Assoc. (dba Rothrock Settlement Consulting) specializing in structured settlements, dedicating about 10-20% of his time. He also owns Rothrock Financial Group, an RIA, and manages rental properties, while Greenrock Trading, LLC serves as a checking account for aggregating earnings.

Employment History
Current Registrations
Rothrock Financial Group
March 2025 - Present · 1 yr 2 mos
Previous Registrations
Rothrock Financial Group
April 2021 - December 2023 · 2 yrs 8 mos
Hold Brothers Capital LLCBroker
April 2020 - January 2024 · 3 yrs 9 mos
Avatar Securities, LLCBroker
September 2012 - March 2019 · 6 yrs 6 mos
Capitol Securities Management, INC.Broker
March 2009 - July 2012 · 3 yrs 4 mos
Mutual Service CorporationBroker
December 2003 - April 2009 · 5 yrs 4 mos
Veravest Investments, INC.Broker
March 2003 - December 2003 · 9 mos
Lincoln Financial Advisors CorporationBroker
April 2002 - November 2002 · 7 mos
The Lincoln National Life Insurance CompanyBroker
April 2002 - November 2002 · 7 mos
Prudential Securities IncorporatedBroker
May 1998 - March 2002 · 3 yrs 10 mos
State Registrations1 state
NY
Advisor

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
William Rothrock - Financial Advisor | TrueAdvisor