RB
RB

Robert Bruce

27 Years of Experience
Scottsdale, AZ
Sells Insurance

Robert Bruce is a registered investment advisor at Diversified, LLC, based in Scottsdale, AZ, with 27 years of industry experience. Robert operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Estate Planning, Financial Planning & Coaching, Investment Management, Retirement Planning, and 1 more. Their firm serves 1,723 clients with $2.1B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
25 advisors
Number of Clients
1,723 clients
Average Client Portfolio
$1.2M average
Assets Under Management
$2.1B

Fee Structure

Planning is included in investment management (also available separately)

Diversified offers investment management services where fees typically do not exceed 1.95% of the value of your portfolio annually. In some cases, fees may exceed 1.95% if limited financial planning services are included. If you participate in the Zoe Financial, Inc. TAMP platform, you may be subject to additional platform fees assessed by Zoe, up to 0.50% of your portfolio.

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Location

Scottsdale, AZ

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Robert operates under Integrity Wealth Consulting, which is not investment-related, and owns Fifty One Properties LLC. He is also an independent representative with various insurance carriers for fixed insurance products.

Employment History
Current Registrations
Diversified, LLC
December 2025 - Present · 4 mos
Previous Registrations
Geneos Wealth Management, INC.Broker
March 2018 - December 2025 · 7 yrs 9 mos
Geneos Wealth Management, INC.
March 2018 - December 2025 · 7 yrs 9 mos
Commonwealth Financial Network
July 2010 - March 2018 · 7 yrs 8 mos
Commonwealth Financial NetworkBroker
July 2002 - March 2018 · 15 yrs 8 mos
Mid Atlantic Capital CorporationBroker
October 1998 - July 2002 · 3 yrs 9 mos
Beaconsfield Financial Services, INC.Broker
August 1998 - November 1998 · 3 mos
State Registrations3 states
AZPATX
Advisor

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.