JR
CFP
JR
CFP

Jeffrey Ross

27 Years of Experience
Chico, CA
BrokerSells Insurance

Jeffrey Ross is a CFP-designated registered investment advisor at Cetera Investment Advisers LLC, based in Chico, CA, with 27 years of industry experience. Jeffrey operates on a fee-only basis, meaning they do not earn commissions from product sales. Their firm serves 584,487 clients with $160B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
10345 advisors
IM Fee
Planning only
Assets Under Management
$163.8B
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Location

2635 Forest Avenue, Suite 100, Chico, CA, 95928

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

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Other Business ActivitiesSells Insurance

Jeffrey is involved in several business activities, including EIA sales with Aviva, serving as President of Jeff Ross Financial and Ross Financial Services, Inc., and owning rental property. He also provides insurance services through Avantax Insurance Agency and Avantax Insurance Services and serves as a trustee for the Chico Elks Lodge.

Employment History
Current Registrations
Cetera Wealth Services, LLCBroker
September 2025 - Present · 8 mos
Cetera Investment Advisers LLC
September 2025 - Present · 8 mos
Previous Registrations
Avantax Investment Services, INC.Broker
October 2019 - September 2025 · 5 yrs 11 mos
Avantax Advisory Services
October 2019 - September 2025 · 5 yrs 11 mos
1st Global Advisors INC
November 2006 - October 2019 · 12 yrs 11 mos
1st Global Capital CORP.Broker
May 2004 - October 2019 · 15 yrs 5 mos
H.D. Vest Investment ServicesBroker
November 1998 - May 2004 · 5 yrs 6 mos
State Registrations9 states
AZCACOFLGAIDNVORSC
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Jeffrey Ross - Financial Advisor | TrueAdvisor