WG
WG

William Groves

26 Years of Experience
Ashland, OR
BrokerSells Insurance

William Groves is a registered investment advisor at Cetera Investment Advisers LLC, based in Ashland, OR, with 26 years of industry experience. William operates on a fee-only basis, meaning they do not earn commissions from product sales. Their firm serves 584,487 clients with $160B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
10345 advisors
IM Fee
Planning only
Assets Under Management
$163.8B
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Location

295 E Main Street Ste 10, Ashland, OR, 97520

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

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Other Business ActivitiesSells Insurance

William provides financial services through Houck Financial Services, LLC and Private Wealth Services, LLC (formerly RHB Wealth Advisors, LLC), dedicating full-time hours to the latter. He also acts as an agent for fixed index annuities and Avantax Insurance Agency/Services, spending minimal time on these activities.

Employment History
Current Registrations
Cetera Wealth Services, LLCBroker
September 2025 - Present · 8 mos
Cetera Investment Advisers LLC
September 2025 - Present · 8 mos
Previous Registrations
Avantax Advisory Services
October 2019 - September 2025 · 5 yrs 11 mos
Avantax Investment Services, INC.Broker
October 2019 - September 2025 · 5 yrs 11 mos
1st Global Capital CORP.Broker
March 2003 - October 2019 · 16 yrs 7 mos
1st Global Advisors INC
March 2003 - October 2019 · 16 yrs 7 mos
Signator Investors, INC.
October 2002 - April 2003 · 6 mos
Signator Investors, INC.Broker
September 2002 - April 2003 · 7 mos
Morgan Stanley Dw INC.Broker
June 1999 - October 2002 · 3 yrs 4 mos
State Registrations16 states
AZCAFLHIIAILMDNJNMNVNYORTXUTVTWA
AdvisorBrokerBoth

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Exams
No exam information available for this advisor.