David Appleby
David Appleby is a ChFC-designated registered investment advisor at Assurity Wealth Management, based in Bradenton, FL, with 18 years of industry experience. David operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Education Planning, Financial Planning & Coaching, Investment Management, Retirement Planning. Their firm serves 37 clients with $3.6M in assets under management.
Compensation
Firm Size
Number of Clients
Average Client Portfolio
Assets Under Management
Fee Structure
Assurity Wealth Management charges a percentage of your portfolio's value each year for investment management. The rate decreases as your portfolio grows. There are different fee schedules depending on whether AWM directly manages your account or refers you to a third-party manager.
Directly Managed Accounts:
- Under $100,000: 2.50% per year
- $101,000 - $250,000: 2.25% per year
- $250,001 - $1,250,000: 2.00% per year
- $1,250,001 - $2,500,000: 1.75% per year
- $2,500,001 - $4,000,000: 1.50% per year
- $4,000,001 - $5,000,000: 1.25% per year
- $5,000,001 - $10,000,000: 1.00% per year
- Over $10,000,000: 0.75% per year
Accounts Managed by White Rock Capital (referred by AWM):
- All Assets: 1.85% per year (AWM receives a portion of this fee)
Accounts Managed by Brookstone Capital (referred by AWM):
- Under $1,250,000: 2.00% per year
- $1,250,001 - $2,500,000: 1.75% per year
- $2,500,000 - $4,000,000: 1.50% per year
- $4,000,001 - $5,000,000: 1.25% per year
- $5,000,001 - $10,000,000: 1.00% per year
- Over $10,000,000: 0.75% per year (AWM receives a portion of this fee)
Location
2429 Manatee Avenue East, Unit 1, Bradenton, FL, 34208
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Regulatory History
No disclosures, customer disputes, or regulatory actions on file.
Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.
Learn about disclosures →Other Business ActivitiesSells Insurance
David is the president of Beesure Services Inc., providing tax and insurance services, dedicating about half of his time. He is also the president of Appex Investment Group, Inc., a real estate holding company, spending about 10-20% of his time on this activity.
Employment History
Current Registrations
Assurity Wealth Management
State Registrations2 states
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