GK
GK

Gerald King

25 Years of Experience
San Diego, CA

Gerald King is a registered investment advisor at Pure Financial Advisors, LLC, based in San Diego, CA, with 25 years of industry experience. Gerald operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Estate Planning, Financial Planning & Coaching, High Net Worth, Investment Management, and 2 more. Their firm serves 7,509 clients with $11B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
81 advisors
Number of Clients
7,509 clients
Average Client Portfolio
$1.5M average
Assets Under Management
$11.1B

Fee Structure

Planning is included in investment management
Portfolio-Based Fees (Tiered)
Portfolio ValueAnnual Fee
Up to $350K1.60%
$350K - $500K1.25%
$500K - $750K1.00%
$750K - $1.0M0.90%
$1.0M - $2.0M0.85%
$2.0M - $3.0M0.80%
$3.0M - $4.0M0.75%
$4.0M - $5.0M0.70%
$5.0M - $10.0M0.50%
$10M+0.50%

For client relationships exceeding $10 million, advisory fees are negotiable.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
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Location

3131 Camino Del Rio N, Suite 1550, San Diego, CA, 92108

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Employment History
Current Registrations
Pure Financial Advisors, LLC
April 2025 - Present · 1 yr 3 mos
Previous Registrations
Fairhaven Wealth Management, LLC
March 2015 - July 2025 · 10 yrs 4 mos
Vestor Capital, LLC
November 2012 - February 2015 · 2 yrs 3 mos
Vestor Capital Partners, LLC
January 2012 - October 2012 · 9 mos
The Ayco Company,l.p.
October 2000 - February 2012 · 11 yrs 4 mos
State Registrations2 states
ILTX
Advisor

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Gerald King - Financial Advisor | TrueAdvisor