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Heidi Leu

26 Years of Experience
Pasadena, CA
1 DisclosureBroker

Heidi Leu is a registered investment advisor at Merrill Lynch, Pierce, Fenner & Smith Incorporated, based in Pasadena, CA, with 26 years of industry experience. Heidi is also registered as a broker, so some compensation may come from commissions on products sold. Their practice areas include High Net Worth, Investment Management, Retirement Planning. Their firm serves 1,838,984 clients with $1800B in assets under management.

Compensation
Commission-BasedFee-Only (% of Portfolio)Fixed/Hourly
Firm Size
25502 advisors
Number of Clients
1,838,984 clients
Average Client Portfolio
$969K average
Assets Under Management
$1781.6B

Fee Structure

Investment management only (planning not offered)

Managed Account Advisors and Merrill Lynch charge an asset-based fee called the Account Fee, which consists of two parts:

  • Investment Management and Trust Fee — Paid to Bank of America for its services, with rates set in your client agreement and subject to negotiation based on your portfolio value and account size.
  • Style Manager Expense — Paid to the specific manager of your chosen strategy, generally ranging from 0.00% to 0.50% per year, and does not change based on portfolio size.

Total fees vary depending on the specific strategies and account size, and are deducted directly from your account on a regular basis.

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Location

800 E Colorado Blvd, Pasadena, CA, 91101

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History

Regulatory History (1)
What are disclosures? Advisors must report customer complaints, regulatory actions, and certain legal or financial events to the SEC. Not all disclosures are serious—many are settled disputes or minor violations. Learn how to evaluate them.
Customer Dispute
November 2008
Denied
Other Business Activities

Heidi co-owns multiple residential rental properties, including some with her spouse and others with family members. These activities require minimal time.

Employment History
Current Registrations
Merrill Lynch, Pierce, Fenner & Smith Incorporated
December 2012 - Present · 13 yrs 10 mos
Merrill Lynch, Pierce, Fenner & Smith IncorporatedBroker
December 2012 - Present · 13 yrs 10 mos
Previous Registrations
Morgan Stanley
June 2009 - December 2012 · 3 yrs 6 mos
Morgan StanleyBroker
June 2009 - December 2012 · 3 yrs 6 mos
Citigroup Global Markets INC.
October 2000 - June 2009 · 8 yrs 8 mos
Citigroup Global Markets INC.Broker
May 2000 - June 2009 · 9 yrs 1 mo
State Registrations15 states
AZCADCDEGAHIILMANCNJNVNYTXVAWA
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
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