DL
CFP
DL
CFP

Daniel Luke

25 Years of Experience
South Jordan, UT
BrokerSells Insurance

Daniel Luke is a CFP-designated registered investment advisor at Diversify Wealth Management, LLC, based in South Jordan, UT, with 25 years of industry experience. Daniel is also registered as a broker, so some compensation may come from commissions on products sold. Their practice areas include Alternative Investments, Annuities, Business Owners, Corporate Executives, and 10 more. Their firm serves 4,857 clients with $4.1B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
77 advisors
Number of Clients
4,857 clients
Average Client Portfolio
$846K average
Assets Under Management
$4.1B

Fee Structure

Investment management only (planning not offered)
Portfolio-Based Fees (Tiered)
Portfolio ValueAnnual Fee
Up to $500K1.00%
$500K - $1.0M1.00%
$1.0M - $2.0M0.85%
$2.0M - $3.0M0.85%
$3.0M - $4.0M0.70%
$4.0M - $5.0M0.70%
$5M+0.50%

Fees are negotiable. Maximum annual advisory fee across programs is generally 2.00%. Additional strategy fees may apply depending on the platform.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
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Location

10876 S River Front Pkwy, Suite 600, South Jordan, UT, 84095

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Daniel is the CEO of Diversify Inc. (financial planning) and Diversify Insurance Inc. He also has several other business activities, including real estate, home loans, non-profit work, holding companies, and investments, each taking a small percentage of his time.

Employment History
Current Registrations
Diversify Wealth Management, LLC
March 2024 - Present · 2 yrs 7 mos
Diversify Advisory Services, LLC
September 2023 - Present · 3 yrs 1 mo
Dfpg Investments, LLCBroker
May 2011 - Present · 15 yrs 5 mos
Previous Registrations
Cedar Crest Advisors, LLCBroker
January 2016 - April 2018 · 2 yrs 3 mos
Dfpg Investments, LLC
March 2015 - February 2024 · 8 yrs 11 mos
Diversify Wealth Management, INC.
December 2013 - November 2015 · 1 yr 11 mos
Ljcooper Capital Management, LLC
October 2011 - October 2014 · 3 yrs
Dfp Advisors, INC.
January 2006 - August 2011 · 5 yrs 7 mos
Omni Brokerage, INC.Broker
August 2004 - April 2011 · 6 yrs 8 mos
Mony Securities Corporation
February 2004 - August 2004 · 6 mos
Mony Securities CorporationBroker
January 2001 - August 2004 · 3 yrs 7 mos
State Registrations47 states
AKALARAZCACOCTDCDEFLGAHIIAIDILINKYMAMDMIMNMOMSMTNCNDNENHNJNMNVNYOHOKORPARISCSDTXUTVAVTWAWIWVWY
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
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