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Shelli Richardson

19 Years of Experience
Lady Lake, FL
Sells Insurance

Shelli Richardson is a registered investment advisor at Royal Fund Management, LLC, based in Lady Lake, FL, with 19 years of industry experience. Shelli operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Estate Planning, Financial Planning & Coaching, High Net Worth, Insurance Planning, and 3 more. Their firm serves 4,966 clients with $1.6B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
82 advisors
Number of Clients
4,966 clients
Average Client Portfolio
$314K average
Assets Under Management
$1.6B

Fee Structure

Minimum Investment:None
Investment management only (planning not offered)
Portfolio-Based Fees (Tiered)
Portfolio ValueAnnual Fee
Up to $100K2.00%
$100K - $1.0M1.50%
$1M+1.25%

Certain existing clients may be billed under a different fee schedule. An additional 0.25% is charged for the Dividend Enhancement Overlay Strategy. Accounts managed with option strategies have a different fee schedule: $100,000 - $250,000: 2.00%, $250,001 - $500,000: 1.75%, $500,001 and Above: 1.50%. Fees are negotiable.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
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Location

1515 Buenos Aires Blvd, Lady Lake, FL, 32159

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Shelli is the CEO/Treasurer/President of Shelli Richardson Insurance Agency, Inc. dba Richardson Retirement Solutions, a licensed insurance agency. She spends a few hours per week selling life and fixed annuity insurance products.

Employment History
Current Registrations
Royal Fund Management, LLC
May 2025 - Present · 1 yr
Previous Registrations
Impact Partnership Wealth, LLC
November 2024 - May 2025 · 6 mos
Pruco Securities, LLC.Broker
December 2020 - January 2023 · 2 yrs 1 mo
Prudential Financial Planning Services
September 2020 - January 2023 · 2 yrs 4 mos
Prudential Financial Planning Services
September 2020 - September 2020 · 0 mos
Royal Fund Management, LLC
September 2015 - September 2020 · 5 yrs
Proequities, INC.Broker
September 2010 - December 2011 · 1 yr 3 mos
Next Financial Group, INC.Broker
February 2009 - September 2010 · 1 yr 7 mos
Lincoln Financial Securities CorporationBroker
April 2004 - March 2009 · 4 yrs 11 mos
Terra Securities CorporationBroker
January 2004 - April 2004 · 3 mos
Capital Brokerage CorporationBroker
June 2001 - January 2004 · 2 yrs 7 mos
State Registrations1 state
VA
Advisor

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Shelli Richardson - Financial Advisor | TrueAdvisor